Marketing Executive
6 months ago
**Key Responsibilities**:
**Campaign Development**:Plan, develop, and execute marketing campaigns across various channels, including digital, social media, print, and events.
Collaborate with cross-functional teams to ensure campaign consistency and alignment with overall business objectives.
**Market Research**:Conduct market research to identify trends, competitor activities, and customer preferences.
Utilize insights to inform marketing strategies and improve campaign effectiveness.
**Content Creation**:Develop compelling and engaging content for marketing materials, including advertisements, social media posts, blogs, and press releases.
Ensure content is aligned with brand messaging and resonates with the target audience.
Monitor and analyze key performance indicators (KPIs) to measure the success of digital campaigns and make data-driven decisions.
**Brand Management**:Uphold brand guidelines across all marketing materials and communications.
Work to enhance brand awareness and positioning in the market.
**Event Coordination**:Plan and coordinate promotional events, product launches, and trade shows to maximize brand exposure and generate leads.
**Customer Engagement**:Develop and implement strategies to engage and retain customers through loyalty programs, newsletters, and other initiatives.
**Analytics and Reporting**:Regularly analyze marketing performance metrics and prepare reports for management.
Use data insights to refine strategies and improve future marketing initiatives.
**Qualifications**:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in a marketing role, with a track record of successful campaign management.
- Strong understanding of marketing principles, market research, and digital marketing trends.
- Excellent communication and interpersonal skills.
- Proficiency in using marketing tools and platforms.
- Ability to work collaboratively in a fast-paced environment.
- Creative thinking and problem-solving skills.
**Note**: The above job description is a general outline of the duties and responsibilities associated with this role. It is not exhaustive and additional duties may be assigned based on business needs.
**Job Types**: Full-time, Permanent
Ability to commute/relocate:
- Doha: Reliably commute or planning to relocate before starting work (required)
**Education**:
- Master's (preferred)
**Experience**:
- FMCG Marketing: 5 years (required)
**Language**:
- ENGLISH (preferred)
License/Certification:
- QATAR DRIVING LICENSE (preferred)
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