Multi-property Social Media Manager

**Additional Information**
**Job Number**25095930
**Job Category**Sales & Marketing
**Location**Marriott Marquis City Center Doha Hotel, Omar Al Mukhtar Street, Area 61, Al Dafna, Street #850, Doha, Qatar, Qatar
**Schedule**Full Time
**Located Remotely?**N
**Position Type** Management

**JOB SUMMARY**

The Multi-Property Social Media Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through social media channels all with the goal of enhancing the image of the hotel.

**CANDIDATE PROFILE**

**Education and Experience**

**Required**:

- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred

OR
- 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

**CORE WORK ACTIVITIES**

**Hotel Marketing and Advertising**
- Executes annual marketing plan to budget in coordination with Director of Marketing Communications and ecommerce teams.
- Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
- Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
- Manages F&B media schedules and verifies prompt settlement of accounts.
- Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups.
- Maintains frequent, active engagement with eCommerce team to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
- Verifies all advertising for the hotel in social channels is in alignment with brand voice.

**Social Media Content Management**
- Manage the day-to-day activities for social media channels.
- Establish long-range objectives and specify the strategies and actions to achieve them.
- Manage active and engaged communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations.
- Participate in online conversations to build brand visibility, customer satisfaction and marketing/ecommerce support.
- Establish a positive online presence for the hotel(s) by integrating property-specific and brand messaging in a compelling and valuable way for participants.
- Provide measurement of the impact of online presence to the hotel’s overall business.
- Develops and executes promotions and ad campaigns in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
- Lead the planning, execution, and evaluation of social media campaigns to ensure alignment with broader marketing objectives.
- Craft, develop, and publish engaging content tailored to our audience on Instagram, Facebook, LinkedIn, Youtube and other relevant platforms.
- Collaborate with internal teams and external agencies to produce high-quality multimedia content, including visuals, videos, and copy.

**Public Relations and Visual Asset Management**
- Maintains a comprehensive list of local media/influencer contacts, with particular emphasis on food critics and bloggers.
- Manages assigned accounts as per the media account management system.
- Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
- Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
- Verifies the news clippings and other online and social media mention report is completed on a monthly basis for property distribution.
- Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
- Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
- Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
- Manages photo shoots for monthly, seasonal or festive promotions in partnership with o