E-commerce Executive

**Additional Information**
**Job Number**24178126
**Job Category**Sales & Marketing
**Location**W Doha, West Bay, Zone 61, Doha, Qatar, Qatar
**Schedule**Full Time
**Located Remotely?**N
**Position Type** Non-Management

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**CORE WORK ACTIVITIES**

**DIGITAL E-COMMERCE TASKS AND RESPONSIBILITIES**
- Create and optimize PPC campaigns, digital targeted campaigns, SEO, SEM strategies, and social media ads on FB, IG, YouTube, Snapchat, LinkedIn, to drive revenue for rooms, residences, dining outlets, and the spa.
- Report directly to the marketing director and work closely on developing and implementing comprehensive digital marketing strategies aligned with hotel’s goals with constant updates on campaign performance to meet revenue goals.
- Coordinate with the revenue team to optimize campaigns and drive revenue growth for rooms, residences, dining outlets, and the spa.
- Monitor daily campaign performance and utilize performance analytics to optimize strategies for maximum effectiveness. Conduct regular performance analysis and provide reports to the marketing director, highlighting key metrics and areas for improvement.
- Stay updated on industry trends, best practices, and emerging technologies to drive innovation in digital marketing efforts, with a focus on the domestic online travel landscape.
- Develop targeted campaigns based on geo-targeting, demographic data, and customer interests to drive engagement and conversions.
- Person must familiarize themselves with the Marriott International Plus platform and work closely with the Marriott Digital Field Marketing Team on a day to day basis to enhance the hotel's online visibility, performance and drive revenue, room nights, and bookings.
- Assist in creating compelling room packages tailored for digital and social media campaigns to attract and retain customers.
- Manage budgets effectively and ensure campaigns are cost-efficient while delivering desired results.
- Enhance the reputation, ranking, and visibility of W Doha across various channels and OTA platforms through strategic advertising and listing optimization to drive bookings and revenue.

**DIGITAL ACQUISITION MARKETING**
- Coordinates execution of online marketing efforts through approved Marriott Digital Services team.
- Works with the Director of Marketing and the Marriott Digital Field Marketing team to optimize Paid Search performance.
- Manages the PLUS Platform for W Doha.
- Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through).

**HOTEL WEB SITE CONTENT OPTIMIZATION**
- Conducts regular audits of W Doha Hotel website and its outlets’ websites to verify each website is optimized for high quality custom images, content, links, and accurate translations; works with Director of Marketing on corrective action where necessary.
- Uses B2B e-tools to grow online bookings for Group and Corporate business.
- Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets.

**OTAS AND META SEARCH CHANNEL OPTIMIZATION**
- Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and works with Director of Marketing and revenue team to make appropriate corrections.
- Identifies and executes W Doha OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.).
- Builds strong domestic relationships with the top 2-3 OTA partners.
- Collaborates with hotel team and regional Revenue Leaders to review hotel performance on eChannels.

**MANAGEMENT COMPETENCIES**

**Leadership**
- **Adaptability** - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
- **Communication**:

- Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
- **Problem Solving and Decision Making** - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action.
- **Professional Demeanour**:

- Exhibits behavioural styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

**Managing Execution**
- Building and Contributing to Teams - Actively participates as a member of a team to move the team toward the completion of goals.
- Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
- Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.