Marketing Officer

5 days ago

Doha, Qatar AFG College with UoA Full time

The post-holder should develop the yearly marketing strategy in line with the University of Aberdeen Marketing strategy
- To maintain a close relationship with the University of Aberdeen Marketing team & to work in parallel with them on similar initiatives
- The post-holder should effectively manage multiple projects at a time, prioritizing where necessary and providing updates where relevant
- To plan and prepare for new degree programmes, setting up a marketing plan including digital campaigns and other campaigns
- Follow up on Digital campaigns with the Digital Content Officer while studying the performance and outcomes on a periodic manner.
- To monitor marketing activities and news that are executed at other HE providers, to make sure we are ahead of them including, other Universities and Colleges within Qatar.
- To plan and execute advertisement campaigns with local and regional media agencies.
- To update the marketing calendar according to our monthly activities and events
- To monitor the content on the AFG College with the University of Aberdeen webpages with new majors, newly appointed staff, announcements, upcoming events, etc.
- Continuously update the marketing expenses and marketing budget
- Ensure efficient communication of marketing activities to the recruitment team
- Studying the market demands to introduce new programmes
- Delegating and following up with tasks to the Digital Content and Design officer according to the Marketing Campaigns
- The post
- holder should organize and deliver AFG College with the University of Aberdeen’s main events
- To coordinate with the events specialist regarding the event budget, presentation, potential sponsors & suppliers, sponsorship agreements and follow-up on payments etc.
- Suggesting sponsorship opportunities for the university at Exhibitions, college fairs and educational events, coordinate the university’s presence and follow-up on payments
- Arrange photoshoot sessions for the university, staff and students.
- Direct reporting to the Head of Marketing, Recruitment & Admissions
- Evaluating marketing campaigns after campaign execution and ROI after the start of the new academic year
- To prepare monthly reports showing the updates of our campaigns and progression of tasks. Another report should be submitted at the end of the campaigns in order to assess the success and effectiveness levels.
- Build and maintain strong relationships with all key internal and external stakeholders.
- Clearly communicate information to stakeholders.
- Communicate stakeholder expectations to the team and monitor to ensure these are met and maintained.
- Hold personal accountability in avoiding action that could threaten the health or safety of yourself, other employees, students or members of the public.
- Hold personal accountability to ensure a continual focus on enhancing the student experience through actions, words and behaviour. Our students are the most important members of our institution and must be treated as such.

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