Content Writer
2 days ago
Role Overview:
We are seeking a talented Arabic-first content writer with exceptional writing and editing skills to craft clear, engaging, and brand-aligned content across marketing channels. The ideal candidate will be fluent in Arabic (native-level proficiency) and have a solid command of English. They will focus on producing customer-facing copy that enhances engagement, retention, and user experience across CRM and communication touchpoints.
Key Responsibilities:
- Email & CRM Content
- Write and localize engaging Arabic email content that aligns with campaign objectives and brand tone.
- Create persuasive and brand-aligned copy for social media, offline marketing materials, and performance-driven digital campaigns.
- Collaborate with designers and marketing team to ensure messaging consistency and effectiveness.
- Push Notifications & WhatsApp Campaigns
- Develop concise, impactful copy for app push notifications and WhatsApp messages.
- Test and optimize messages for open rates, CTR, and conversions.
- Customer Communication Templates
- Create and refine Arabic templates for customer support replies, order updates, and feedback requests.
- Ensure tone of voice reflects brand empathy and clarity.
- Localization & Editing
- Translate and adapt English marketing materials into culturally relevant Arabic copy.
- Maintain linguistic accuracy and emotional resonance across all channels.
- Brand Voice & Consistency
- Uphold brand guidelines and tone across all communication touchpoints.
- Work closely with marketing and customer success teams to align content objectives.
Qualifications & Skills
- Bachelor's degree in Arabic Language, Communications, Marketing, or related field.
- Native Arabic writing proficiency and strong command of English.
- 2–4 years of experience as a copywriter or content writer in a marketing or CRM team.
- Proven experience writing for digital CRM channels (email, push, WhatsApp, etc.).
- Excellent grasp of grammar, style, and tone in Arabic marketing communication.
Key Skills
- Exceptional Arabic writing and editing skills
- Strong attention to linguistic and cultural nuances
- Experience in CRM / retention content (email, push, WhatsApp)
- Understanding of customer journey and engagement flows
- Collaboration and cross-functional communication
- Time management and attention to detail
Preferred Experience
- Experience in e-commerce, healthtech, or lifestyle sectors.
- Background in customer engagement or lifecycle marketing.
- Familiarity with tools like HubSpot, Klaviyo, or similar CRM platforms.
Job Type: Full-time
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