Social Media Marketing Specialist
4 weeks ago
Role Description
This is a full-time remote role for a Social Media Marketing Specialist.The Social Media Marketing Specialist will be responsible for developing and implementing social media strategies to increase brand awareness, engage with the target audience, and drive traffic and leads.The Social Media Marketing Specialist will also monitor and analyze social media trends and metrics, collaborate with the marketing team to create engaging content and manage social media platforms and campaigns.Qualifications
Proven work experience as a Social Media Specialist or similar roleExcellent knowledge of social media platforms and their best practicesExperience in developing and implementing social media strategiesAbility to create and curate engaging contentExperience in social media analytics and reportingStrong written and verbal communication skillsAttention to detail and ability to multitaskKnowledge of SEO, keyword research, and content optimizationExperience with social media management toolsBachelor's degree in Marketing, Communications, or a related fieldResponsibilities
Strategy Development: Creating social media marketing strategies aligned with the business goals.Content Creation: Developing engaging content (text, image, video) for various social media platforms.Campaign Management: Planning and executing social media campaigns, including paid advertising.Community Engagement: Engaging with the audience, and responding to comments and messages.Analytics and Reporting: Monitoring social media metrics, analyzing data, and preparing reports to measure the effectiveness of campaigns.Social Listening: Monitoring social media channels for mentions of the brand or relevant topics.Collaboration: Working with other teams, such as design or product, to create cohesive campaigns. Brainstorm and collaborate with the website and app developers to optimize content and SEO.Stay Updated: Keeping up with the latest trends and best practices in social media marketing.Relationships: Cultivate and manage relationships with influencers, field specialists, and local media outlets to generate buzz and increase awareness of our brand and offerings.Skills
Fluency in both English and ArabicMarketingSocial Media MarketingSocial Media Content CreationOnline MarketingCopywritingDigital MarketingCommunicationInstagram, Facebook, Snapchat, YouTube, X, TikTok, GoogleTeamworkSearch Engine Optimization (SEO)Public RelationsWriting-
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