Marketing Communication Specialist

2 weeks ago

Doha, Baladīyat ad Dawḩah, Qatar Qatar Airways Full time

In this role you will be responsible for planning, developing and implementing the full range of communication activities associated with the marketing strategy of DQ QRH to increase brand awareness, and ensure that it is consistent with the company's communication strategy and prescribed guidelines.


Other key responsibilities are:

  • Help define the B2B communication strategy ensuring we are utilizing the most appropriate media to communicate with the most appropriate audience.
  • Ensuring that all communications are optimized to target the identified audience and ensure traffic by selecting the best mix of communication channels, placement and timing to ensure that key messages are accurately and consistently expressed in the relevant media.
  • Responsible for creation and development of communication content for advertising and developing DQ website, print advertisements, commercial scripts, social media and digital material to expose DQ's products and offerings to target audience.
  • Responsible for upholding DQ's brand across various channels and quality assurance of content produced by proofreading and checking content for accuracy and clarity, ensuring compliance to the prescribed brand communications guidelines.
  • Work with colleagues in Qatar Airways Holidays to ensure DQ products are promoted accurately and with the appropriate frequency through the QRH marketing channels.
  • Identify opportunities working with Qatar Tourism to promote DQ products and services
  • Analyze new marketing trends and provide reports to identify market opportunities and ensure maximum utilization of different ways that promotes DQ products and services.
  • Coordinate the design and distribution of DQ promotional material in online and offline channels and work with team members and the business to develop, update, and implement communication and promotion guidelines for all DQ's offerings based on research, industry standards and trends.
  • Ensure all internal processes are followed in the procurement of assets.
  • Writing project briefs to external vendors such as advertising agencies, photographers and video production companies to ensure successful collaboration and partnership with external stakeholders.
  • Participates with line manager in organizing marketing events, tradeshows, and customers event and participates in organizing internal events such as annual conferences and senior management meetings.
  • Perform other department duties related to his/her position as directed by the Head of the Department.

Be part of an extraordinary story
Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make.

You'll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience.

You have the chance to be a part of our future and build the life you want while being part of an international community.

Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what's never been done before.

Together, everything is possible.

Qualifications:

We are looking for a passionate and experienced professional to join the DQ Team.

  • Bachelor's Degree or Equivalent with minimum 4 years of jobrelated experience
  • A background in product or event marketing ideally in the Travel and Leisure sector
  • Good Communication skills
  • Experience managing a CRM platform and segmentation of customers.
  • Strong background in both digital and traditional marketing channels
  • Managing the creation of video assets
  • Good understanding of all online marketing channels and techniques

About Qatar Airways Group
Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We've grown fast, broken records and set trends that others follow. We don't slow down by the fear of failure. Instead, we dare to achieve what's never been done before.


So whether you're creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story.

A story of spectacular growth and determination.

Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries and be part of a truly global community.

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