Copywriter

2 weeks ago


Doha, Baladīyat ad Dawḩah, Qatar The Pearl Gates Full time

Key Responsibilities:

Content Creation:

  • Develop compelling property descriptions that highlight key features and benefits.
  • Craft engaging headlines and calltoactions to drive user engagement and conversion.

Brand Voice and Consistency:

  • Maintain and develop The Pearl Gates brand voice across all content.
  • Ensure consistency in style, tone, and quality of content across all platforms and materials.
  • Collaborate with the marketing team to align content with the overall brand strategy.

Market Research and Insights:

  • Conduct market research to understand trends, target audience preferences, and competitive landscape.
  • Use insights to create relevant and appealing content that resonates with our audience.
  • Stay updated on industry developments and integrate relevant information into content.

Editing and Proofreading:

  • Edit and proofread content to ensure accuracy, clarity, and grammatical correctness.
  • Ensure all content adheres to company guidelines and is free from errors.

SEO and Digital Marketing:

  • Optimize content for search engines (SEO) to improve organic search rankings.
  • Collaborate with the digital marketing team to integrate keywords and SEO best practices into content.
  • Monitor and analyze content performance metrics to refine and improve content strategies.

Collaboration and Coordination:

  • Work closely with the marketing, sales, and design teams to create cohesive and impactful campaigns.
  • Participate in brainstorming sessions to generate creative ideas for content and campaigns.
  • Manage multiple projects and deadlines effectively.

Required Attributes:

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Minimum of 35 years of experience in copywriting, preferably within the real estate sector.
  • Exceptional writing, editing, and proofreading skills.
  • Strong understanding of SEO and digital marketing principles.
  • Ability to produce highquality content under tight deadlines.
  • Proficiency in content management systems and digital marketing tools.
  • Excellent communication and interpersonal skills.
  • Creativity, attention to detail, and a passion for writing.
  • Fluency in English; knowledge of Arabic is an advantage.

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