Social Media Executive

2 weeks ago

Doha, Baladīyat ad Dawḩah, Qatar Marriott International, Inc Full time

Job Number

Job Category Sales & Marketing

Location Le Méridien City Center Doha, Conference Centre Street, Doha, Qatar, Qatar VIEW ON MAP

Schedule Full-Time

Located Remotely? N

Relocation? N

Position Type Non-Management

JOB SUMMARY


Responsible for managing the day-to-day activities for social media channels such as Facebook, Instagram, Twitter, Tripadvisor, Snapchat, etc., while helping to pull-through overarching strategy and implementing tactics within those aforementioned social media channels.

Work with Hotel/s Operations to understand key satisfaction drivers, help address negative experience reviews and contribute to solutions that will enhance the hotel's reputation in social media channels of the hotels in the cluster.

Manage active and engaged communities around a defined topic or topics by creating and executing long-lead editorial calendars, monitoring online conversations and participating in those conversations to build brand visibility, customer satisfaction, engagement and advocacy.

The goal is to establish a positive online presence for the hotel(s) by integrating property-specific and brand messaging in a compelling way for participants as well as provide measurement of the impact to the hotel's overall business.


CANDIDATE PROFILE
Education and Experience

  • 2year degree from an accredited university in public relations, communications, marketing, journalism or a related professional area; 2 years' experience in Marketing Communications and Social Media.
  • Videography, animation, experience with basic graphic design and photo editing knowledge
  • Arabic knowledge is an advantage

CORE WORK ACTIVITIES

Managing Social Media

  • Controls daytoday activities of select social media channels; manage and update all social presences of the hotel, restaurants and Spa.
  • Monitors overall social media listening; creates alerts through guestVoice, and other social tools (Sprinklr, Google, Facebook, HootSuite etc.).
  • Manages active and engaged communities around a defined topics; performs social media canvasing and lead generation.
  • Monitors community feedback in realtime, drives daily engagement with public interaction for the hotel's official social presences (FB, Instagram, Twitter, etc.).
  • Create and maintain longlead editorial content calendars (supporting the Brand's Social Playbook guidelines), for the hotel and applicable restaurants, Spa
  • Develops unique hotel and destination content (posts, photos, videos, infographics, etc.); sources and leverages quality User Generated Content in social amplification efforts and ensure usage rights for all materials.
  • Verifies Brand positioning and voice is fully adhered and activated at the property level.
  • Maintain current knowledge of all Marriott Social Media Policies and Procedures to ensure compliance.
  • Produces written communication with internal and external customers requiring a high level of professionalism and attention to detail.
  • Meet deadlines and multitasks effectively from managing social media agencies, photo shoots

Building and Maintaining Relationships

  • Identifies local social influencers (bloggers, columnists, etc.) and submits hotel content for consideration.
  • Create and implement contest, sweepstakes, and other user engagement tactics.
  • Partner with Hotel Dept. heads, Marketing and eCommerce Managers to proactively review, define and align social marketing pullthru for next 6090 days.
  • Supervise and coach associates who have been nominated as social media champions for their departments.

Developing Social Media Strategy

  • Establishes longrange objectives for hotel's online presence and specifies the strategies and actions necessary to achieve them.
  • Incorporates Social Strategy into the property marketing plans in support of the hotel's sales strategy for all commercial areas.
  • Ensure corporate, cluster and/or regional marketing programs are pulled through at the property level.
  • Proactively coordinates social amplification efforts submitting content to Corporate and Regional pages when applicable (with local CVBs, local partnerships, promotional opportunities, etc.).
  • Manages and coordinates paid social media marketing campaigns, and partners with external agencies to execute media campaigns.
  • Monitors competition and reports back to Head of Department


Produce and distribute weekly and monthly analytics report, share key drivers of positive or negative trends, and track progress on KPIs.

At Le Méridien, we believe in helping guests unlock the unexpected and engaging experiences each destination has to offer. Our guests are curious and creative, cosmopolitan, culture seekers that appreciate sophisticated, timeless service. We provide original, chic and memorable service and experiences that inspire guests to unlock the destination. We're looking for curious, creative and well-informed people to join our team. If you appreciat

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