Head of Membership

2 weeks ago

Doha, Baladīyat ad Dawḩah, Qatar In Q Enterprises Full time

The Head of Membership will have the unique opportunity to build and implement a comprehensive membership strategy tailored to our organization's goals and objectives. This role requires a results-driven individual to spearhead the creation and development of our membership program from inception.

Responsibilities:

· Develop a comprehensive strategy for the establishment and growth of the membership program, aligning with the organization's mission, vision, and goals.

· Conduct market research and analysis to identify target audiences, industry trends, and competitive landscape to inform membership program development.

· Design the membership structure, including membership tiers, benefits, pricing, and eligibility criteria, tailored to meet the needs and preferences of potential members.

· Lead the implementation of the membership program, including developing policies, procedures, and systems for membership acquisition, onboarding, engagement, and retention.

· Develop and execute marketing and promotional campaigns to raise awareness of the membership program, attract new members, and drive membership growth.

· Collaborate with cross-functional teams, including marketing, communications, and operations, to integrate membership initiatives with overall organizational strategies and activities.

· Identify and cultivate strategic partnerships and alliances with relevant organizations, associations, and stakeholders to enhance the value proposition of the membership program.

· Develop and implement programs, events, and initiatives to engage members, foster a sense of community, and provide value-added benefits and services.

· Establish key performance indicators (KPIs) and metrics to monitor the effectiveness and success of the membership program, regularly evaluating performance and making data-driven adjustments as needed.

· Develop and manage the budget for the membership program, ensuring optimal allocation of resources to achieve program goals and objectives.

Skills and requirements:

· Bachelor's degree in business administration, marketing, communications, or related field. Master's degree preferred.

· Proven experience in program development, membership management, or related roles, with a minimum of 6 years in a leadership capacity.

· Strategic thinker with a track record of developing and implementing successful membership programs or initiatives from inception to execution.

· Strong understanding of membership models, best practices, and trends in the membership industry.

· Excellent project management skills, with the ability to manage multiple projects simultaneously and drive results within established timelines.

· Experience in building membership programs from scratch in a startup, nonprofit, or association setting.

· Certification in program management, project management, or related field.

· Experience in marketing and promotion, including digital marketing, content creation, and social media management.

· Knowledge of relevant software and tools for program management, CRM systems, and data analytics.

Job Type: Full-time

Pay: Up to QAR19,050.00 per month

Application Question(s):

  • Please provide correct email address and mobile number from Qatar to be considered for this role

Education:

  • Master's (Preferred)

Experience:

  • Membership Management: 6 years (Preferred)
  • CRM System: 6 years (Preferred)
  • data analytics: 6 years (Preferred)
  • Program Development: 6 years (Required)

Language:

  • Arabic (Preferred)

Ability to Commute:

  • Doha (Required)

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