Engagement Specialist

3 weeks ago

Doha, Baladīyat ad Dawḩah, Qatar lxbfYeaa Full time

Role Summary

Engagement specialist is responsible to manage all Marketing, Branding and Communications of the Loyalty Program.

Main responsibilities shall include:

  • Develop and implement all program communication and content targeting to program members and partners for all products under the loyalty program
  • All preparation and alignment for communication updates on channels:
  1. Website
  2. App
  3. social media
  4. Search engines
  5. Mobile marketing
  6. Marketing Collateral
  7. Newsletter
  8. ATL and BTL communication
  • New Partner and Promotion launches.
  • Reach out to BI/Ops team for data and prepare targeted Engagement campaigns.
  • Coordinate with Partnership team for any potential campaign to run or discuss with existing partners
  • Prepare Loyalty Campaigns for review by management and mapping campaigns for the execution through channels
  • Execution and evaluation of all campaigns:
  1. New Partner Launch
  2. Partner Promotion
  3. Seasonal Promotion
  4. Collaboration Campaigns
  5. Program Promotion
  • Post Campaign Analysis and reports submission
  • Carry out any additional tasks, projects or responsibilities as may be assigned by supervisor, reporting manager or management from time to time.

Key Competencies and Experience Required for the Role

  • Minimum 5-7 years in a communication and digital marketing role.
  • Preferably within Telecom industry.
  • Experience in a digital marketing or campaign management role with relevant rewards industry experience.
  • Comfortable with data and analyzing the results of marketing campaigns.
  • Understanding of Consumer facing services across a multi-channel customer services solution.
  • Understanding of Loyalty Services and CRM
  • Confident communicator – ability to liaise and negotiate across the business and externally.
  • Drafting quality presentations and infographics
  • Can-do- attitude, team player and willing to go above and beyond.
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