Marketing And Public Relations Specialist

2 weeks ago

Doha, Baladīyat ad Dawḩah, Qatar Dieture Full time

Role Overview:

The Bilingual Marketing and PR Specialist will be responsible for managing the public relations efforts, maintaining positive brand image, developing engaging content, securing high-value media coverage and executing creative marketing strategies across multiple platforms.

The ideal candidate should be fluent in English and Arabic and have a strong background in PR, content creation, and digital marketing.

Key Responsibilities:

Content Strategy and Creation

  • Brainstorm and propose content themes for the month, ensuring alignment with Dietures brand voice and objectives. Serve as a subject-matter expert for the companys products and services.
  • Collaborate with the Content Specialist to write and review scripts for photo/video shoots, ensuring they resonate with Arabic-speaking audiences as well.

Media Relations and PR Management

  • Cultivate and maintain relationships with journalists, influencers, and key media contacts.
  • Craft compelling press releases, articles, and social media content.
  • Draft and distribute bilingual press releases (English & Arabic) to announce company updates, product launches, and milestones.
  • Ensure Dietures brand representation in the media remains consistent and positive.

Shoot Coordination and Execution

  • Plan and schedule photo/video shoots for social media, website, and promotional campaigns.
  • Coordinate with internal teams, photographers, videographers, and models to ensure smooth execution of shoots.
  • Oversee post-production to ensure all final assets meet brand standards before publication.
  • Organize and maintain a digital asset library for easy access to marketing materials.

Event Planning & Participation

  • Identify key industry events, trade shows, and networking opportunities for Dieture.
  • Develop comprehensive event plans, including budgeting, logistics, and execution.
  • Gather feedback post-event, assess impact, and document insights for future improvements.

Social Media Engagement Management

  • Monitor and engage with followers promptly and professionally across all platforms.
  • Collaborate with the content team to develop engagement-driven content strategies.

Education & Experience:

  • Bachelor&aposs degree in Marketing, Communications, Public Relations, or a related field.
  • 3+ years of experience in PR, marketing, content creation, or digital marketing.
  • Journalism background is preferred.
  • Experience in media relations, including working with journalists and influencers.
  • Familiarity with the food, health, or lifestyle industry is a plus.

Skills:

  • Strong understanding of product offerings, with the ability to feature Dieture in the media with writing, editing, and storytelling skills.
  • Experience in media outreach, press releases, and influencer collaborations.
  • Fluency in Arabic and English language.
  • Ability to identify, plan and execute the events successfully.
  • Knowledge of SEO, social media management, and online engagement strategies.
  • Strong communication and negotiation skills.

Personal Attributes:

  • Ability to generate innovative marketing and PR ideas.
  • Excellent verbal and written communication skills.
  • Ensures accuracy and quality in content and campaigns.
  • Works well with teams and takes initiative.
  • Positive attitude, collaborative spirit, and strong interpersonal skills.
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