Marketing Specialist
3 days ago
Position Summary
The Marketing Specialist will oversee the marketing calendar and execute all marketing initiatives, working closely with the Marketing Manager to achieve ambitious sales targets in both Kuwait and Qatar markets. This role involves planning, developing, implementing, and evaluating communication strategies that effectively present the organization to the public and clients. The strategy will encompass both online and offline marketing efforts, including email, magazines, direct mail, broadcast, banner ads, viral marketing, and outdoor advertising.
Responsibilities
- Develop and execute quarterly marketing plans for Kuwait and Qatar.
- Oversee the creation and implementation of marketing campaigns from inception to completion.
- Evaluate and refine marketing strategies while managing the budget.
- Send monthly Plans of Action (POAs) to brand distributors.
- Manage social media accounts for Kuwait and Qatar, including the preparation of social media calendars for both regions.
- Communicate monthly marketing activities and keynotes.
- Organize and manage workshops and demo sessions.
- Coordinate Gait events within corporate companies.
- Attend meetings with suppliers and corporate partners.
- Conduct weekly store visits to ensure compliance with planograms and audit standards.
- Create content for newsletters, email shots, SMS, flyers, and social media.
- Maintain and analyze reports on marketing activities.
- Coordinate with the e-commerce team and graphic designers for all campaigns.
- Secure necessary approvals from the Ministry for marketing campaigns.
- Manage communication and coordination with influencers, ensuring their engagement with Gait marketing activities and plans.
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