Senior Digital Marketing Specialist

3 weeks ago


Doha, Qatar OVERCOMERS CONT. TRADING & HOSPITALITY W.L.L Full time

Key Requirements: As aSenior Digital Marketing Specialist at MessageFlow (Vercom Group),you will play a crucial role in enhancing our digital presence andcontributing to our sales growth. Here are the key responsibilitiesyou'll undertake: • Digital-First MarketingStrategy: Create, design, and implement a regional digital-firstmarketing strategy to support and drive sales goals generated frommarketing efforts. • Collaboration with Sales Team:Maintain regular communication with the sales team to ensurealignment on marketing programs and performance metrics, fosteringa strong synergy between the departments. • DigitalMarketing Campaigns: Assist in creating, localizing, and executingdigital marketing campaigns across various platforms, includingsocial media, email marketing, and display advertising. •Audience Targeting: Work with the marketing automation platform andinternal resources to segment and target audiences effectively,maximizing the impact of our marketing efforts. •Account-Based Marketing (ABM): Collaborate with the pre andpost-sales teams to create highly tailored account-based marketingexperiences for our Enterprise accounts, enhancing customerrelationships and retention. • Demand Generation:Contribute to the creation and implementation of demand generationcampaigns to generate leads and drive pipeline growth, ensuring asteady influx of potential customers. • ContentCollaboration: Collaborate with content creators to developcompelling marketing materials, including whitepapers, casestudies, and blog posts, to engage our target audience. •Lead Management: Monitor lead quality and collaborate with thesales team to ensure a smooth lead handoff, optimizing theconversion process. Required Skills and Qualifications: To excel inthis role, you'll need the following skills andqualifications: • Fluency in English: Exceptional grammarand writing skills are a must for effective communication.• Marketing Experience: 2 to 3 years of prior marketingexperience, preferably in a B2B SaaS or technology company, will behighly regarded. • Tool Proficiency: Proficiency in usingmarketing tools and platforms to execute campaigns and analyzeresults effectively. • Detail-Oriented: Strong attentionto detail and organizational skills, coupled with creativity andproject management abilities, are essential. •Collaborative Mindset: Ability to work collaboratively in afast-paced, dynamic environment, ensuring alignment withcross-functional teams. • Digital Marketing Expertise:Experience in building digital marketing campaigns is a significantadvantage.



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