Head of Marketing

4 weeks ago

alJumayliyah, Qatar Crossover Full time

Crossover is the world's #1 source of full-time remote jobs. Our clients offer top-tier pay for top-tier talent. We're recruiting this role for our client, 2 Hour Learning. Have you got what it takes?Are you a marketing all-rounder, agile in your approach, and driven by the thrill of transforming abstract company goals into a killer digital strategy? If this resonates with you, this is your opportunity to enter at the ground level of a forward-thinking and well-funded startup as their first marketing hire.Picture this: an education startup poised to redefine K-12 education as we know it. Our secret weapon? Adaptive learning technology. We're on a mission to empower students from Kindergarten to 12th grade to master their academic workload in just 2 hours a day. But here's the kicker – they'll also be absorbing knowledge at double the pace, covering two years' worth of content in a single year. All this in a compact 120 minutes, encompassing math, reading, writing science, and social studies.Our sights are set on a hands-on, full-stack marketing maestro who can navigate both the B2B private school landscape and the B2C realm. We don't want someone who will get lost in three-month research projects and churn out lengthy plans that gather digital dust. We need an intuitive marketer who formulates sharp hypotheses, tests them rapidly, learns from the outcomes, and scales their strategies. While you will own the entire gamut of strategic marketing, you'll have the freedom and resources to enlist agency support when execution demands it.This isn't just another job; it's an invitation to shape the future. Bring your expertise, your strategic mindset, and your forward-thinking acumen. We're not merely turning heads; we're pioneering a new chapter. If you're ready to step into the arena, seize the opportunity, and make a lasting impact in an EdTech startup, we want to hear from you.What You Will Be DoingCrafting and executing the company's market positioning and go-to-market strategiesDefining the target market, value proposition, and core marketing messagesHands-on creation and refinement of marketing content, ensuring its resonance with our brand voiceLeading collaborations with external teams and agencies, ensuring your strategic vision is effectively executedManaging, optimizing, and reporting on campaigns, ensuring their success by measuring against KPIsWhat You Won’t Be DoingRunning carbon copy campaigns that lacks innovationProducing repetitive, boilerplate reports without fresh insightsMicromanaging junior team members without focusing on the bigger strategic pictureRelying too heavily on agencies without any personal involvement or overburdening yourself without delegating anythingHead Of Marketing Key ResponsibilitiesEstablishing a clear market footprint and voice for the company, ensuring alignment with our target audience in the private school and homeschooling sectorsBasic RequirementsA minimum of 5 years of progressive marketing experience for B2B software, SaaS, or EdTech companies or startupsExperience creating market positioning strategiesDemonstrated ability to develop and execute go-to-market strategies for a new product or companyExceptional content-creation abilitiesAbility to balance strategy development and practical execution to meet ambitious deadlinesExperience communicating directly with senior executivesNice-to-have RequirementsMarketing leadership experience for B2C/D2C software, SaaS, or EdTech productsAbout 2 Hour Learning2hr Learning is powered by AI technology that enables schools to provide personalized, mastery learning to students, enabling them to learn faster than standard school,

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