Permance Marketing Specialist

2 months ago


alJumayliyah, Qatar Blockchain Full time

## WHAT YOU WILL DO 馃搷Take Blockchain.com鈥檚 performance marketing efforts from 1 to 100. 馃搷We鈥檝e set up an MMP, and started testing channels, but scaling the campaigns is for you to lead 馃搷Manage campaign budgets effectively and optimize spend for maximum ROI 馃搷Work with our Marketing Analysts to conduct thorough keyword research 馃搷Create compelling ad copy and assets to drive clicks and conversions, working with our Design Team 馃搷Analyze campaign performance data using marketing analytics tools to identify trends and opportunities for optimization A/B test different ad variations and landing pages to optimize campaign performance 馃搷Generate reports to track campaign progress and communicate results ## WHAT YOU WILL NEED 馃搷2-3 years of experience in performance marketing, either agency or client-side 馃搷Strong understanding of digital marketing channels (SEM, paid social, display advertising etc) 馃搷Proven ability to manage and optimize paid advertising campaigns 馃搷Excellent analytics skills and experience with marketing analytics tools (including Google Analytics and Appsflyer) 馃搷A business mindset, you鈥檙e focused on ROAS and CAC 馃搷Passion for crypto (preferred



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