Country Brand Manager

4 weeks ago

alJumayliyah, Qatar Pfizer egypt Full time

Job Description The Country Brand Manager (CBM) for the Gulf Vaccine BU will define and drive products growth of ( Vaccine Brands ) and lifecycle management, forecast revenue and OPEX of assigned brands in coordination with the Category Lead, ensuring the realization of revenue and profitability targets across the Gulf markets (UAE, Qatar, Oman, B ahrain and Kuwait). POSITION RESPONSIBILITIES: The Country Brand Manager position will work in alignment with the Category Lead to own select brand strategy and drive its implementation for the Gulf Vaccine Portfolio, Omnichannel strategy. ROLE RESPONSIBILITIES Allocate and execute in-country brand budget alignment in collaboration with the Health Representative Manager / Health Solution Partner / Category Lead. Validate brand-specific messages, design training with medical and regulatory teams and ensure implementation of tailored materials in line with hospital therapy requirements. Lead efforts to develop innovative and integrated digital omni-channel strategies to build proficiency in Customer Experience. Work with digital to ensure search engine optimization (SEO) is incorporated into marketing tactics to ensure that our channels are at the top of search engines as thesedrives how many visitors go to our channels. EDUCATION AND EXPERIENCE 5-10 years of commercial experience in Pharma Industry. 2 years Marketing experience is required. Experience in working with different channels i.e., digital is a plus. Therapy Area and Gulf market experience is required. Proficiency in spoken and written English. Arabic proficiency is an advantage. TECHNICAL SKILLS REQUIREMENTS Behavioral/Functional competencies Strong record of execution abilities based on measurable KPIs. Demonstrated combination of operational and problem-solving skills. Strong interpersonal skills with in-depth understanding of customer management – motivation, needs and building partnerships. Demonstrated team player/dedicated to supporting a team culture that values, recognizes. and generates high performance, supports innovation, and challenges the status quo. Negotiation skills with ability to exercise informal influence. Commercially astute with strong business acumen with ability to identify and capture market insight opportunities. Ability to make strategic decisions and propose innovative solutions. Strong Problem solving and Stakeholder management skills. Strong leadership skills with ability to cascade Pfizer’s culture, attract top talent, empower colleagues, motivate, and inspire team to exceed expectations. Marketing competencies Pfizer careers are like no other. In our culture of individual ownership, we believe in our ability to improve future healthcare, and potential to transform millions of lives. We’re looking for new talent to join our global community, to unearth new innovative therapies that make the world a healthier place.

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