eCommerce Digital Marketing Specialist

4 weeks ago


alGhuwayriyah, Qatar Hilton Full time

The eCommerce & Digital Marketing Specialist will be responsible in assisting the Director of Marketing with all marketing planning & execution strategies through owners and third party electronic channels & social media (including but not limited to: multi-lingual global sites, OTAs, meta search sites, search engines, and other vehicles). This role will work to increase revenue, grow market share and create a compelling experience that steers customers towards booking on our direct online property channels. What will I be doing? Oversees all eCommerce & Digital Marketing planning & execution strategies for the hotel. Responsible for the development, management, and execution of all aspects of the eCommerce & Digital strategies (including Marketing Budgets, Social Media, Websites, Digital Advertising, etc.) that engages current and would-be customers with targeted messaging that’s relevant, on-brand, and genuinely engaging; in order to achieve budget, increase revenues, and market share targets. Specifically, you will be responsible for performing the following tasks to the highest standards: • Develops strategic digital marketing & ecommerce plans and establishes annual budgets along with DOM & CD. Marketing plans will be annual, monthly and by segment of deployment inclusive of cost, deployment strategies through the review of competitive data, demand analysis and market mix management. • Creates, manages and implements digital plans and programs, both short and long term, to increase revenues, awareness, and expansion of property services. Works with on-property and regional teams to build awareness and execute campaigns throughout media & digital platforms. • Leads external suppliers on the execution of digital, SEO & eCommerce plans to drive commercial performance, alignment with objectives of the business across all departments • Manages strategic direction on digital & ecommerce related areas. • Monitors SEO, identifies opportunities and is responsible for development of strategy • Manages Social Media platforms, reputation & campaigns • Interacts with guests to obtain feedback; effectively responds to and handles guest communication across platforms. • Participates in the development of content strategy, websites, visual assets and arranges photo & video shoots as needed/appropriate.



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