Product Marketing Manager

2 months ago


alWakrah, Qatar Argentum Full time

As a team, we combine creativity and data to maximise our reach, acquisition and retention. We are always testing, never afraid to fail, but always back up our ideas with data or logic. As a Product Marketing Manager, you will get to: • Create and own the long-term marketing strategy for our suite of products • Design impactful, data-driven quarterly roadmaps to help boost adoption of our products • Leveraging knowledge obtained from proper feedback loops to extract data-driven, actionable marketing performance insights to help inform strategy • Creating go-to-market strategies by taking the lead in shaping effective launch strategies for our products and features • Providing creative excellence and flawless execution by coordinating and delegating cross-functionally • Crafting value propositions, formulating clear messaging and positioning, and orchestrating PR strategies for campaigns Your experience should include: • Experience in either B2B or B2C product, brand, or consumer marketing in a fast-paced environment • Excellent track record in consumer marketing and creative acumen, with an understanding of channels, including in-product, digital, CRM and PR • Demonstrated ability to analyse and distil data into actionable insights and to inform campaign strategy and product development • Experience working in a crypto startup, or a deep passion and strong knowledge of the industry • A hands-on attitude and the ability to self-manage and get things done



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