Senior Health Representative

2 weeks ago

Doha, Qatar Pfizer Full time

POSITION TITLE: Snr. Health Representative (Qatar & Oman)

DEPARTMENT: Sales

LOCATION: Qatar

REPORTS TO POSITION TITLE: Category Manager I&I

:
_D_
- escribes in one or two sentences the primary purpose of the job)_

The Health Representative - Hybrid position is responsible for maximizing the sales of products through the different sales & promotion activities within a certain geographic territory leveraging digital channels as well as F2F, to achieve set target objectives.

His/Her promotional orientation (i.e., Rx sales targets) will be to create a better customer experience.

Tasks are performed under the general direction of the Sales/Category Manager; however, the incumbent is fully responsible for the business and financial results of his or her geographical territory.

POSITION RESPONSIBILITIES:
_(the main results the job holder is accountable for delivering)_
- Engage on promotional science-based brand messages where product could support HCP in meeting patient need
- Engagement is also focused on broader range of content (e.g disease state)
- Acts as key POC for seamless (compliant) reactive only connection to Pfizer SMEs and resources
- Responsible for onboarding customers to new operating model and to new platforms (e.g., Digital Engagement Portal)
- Knowledgeable of customer preferences for content and channels to orchestrate an ideal customer experience through relevant content selection
- Visits physicians to help them manage their patient’s disease using Pfizer products.
- Distributes knowledge using guidelines through product samples, marketing literature, clinical trials related to his products to help physicians and other healthcare professionals take the best decisions.
- Follows-up with HCP (KOL, physicians, pharmacists, or any other party having impact on the business), to gather feedback and questions regarding experience with Pfizer products.
- Provides approved information to HCP on Pfizer products, e.g. proper medical usage, dosage amounts and side effects.
- Enlists Pfizer products in the formulary of institutions
- Provides feedback to sales management on customer requests, responses to promotions and product access. Also update on changes in the health care system or hospital structure.
- Involved in the pre preparation of the marketing campaign through giving a feedback to the marketing team on what’s the real market, customers’ needs.
- Follows-up on stock, consumption and ordering process specially in government sector and institutions
- Involved in Pfizer community awareness programs.
- Attends seminars and participate in setting up sales demonstration and exhibition.
- Organizes AV activities in his/her area.
- Initiates & Participates in the nomination & selection of the local speakers in his/her territory
- Reports visits and other activities using ECMS.
- Attends regular sales meetings with SM/CM, general meetings, and cycle meetings.
- Prepares short term POA restricted to his/her area and products.
- Presents reports according to SM/CM recommendations and market needs.
- Updates his/her customer list according to the targeting process by understanding customer’s segmentations and customer insights
- Understands customer disease management needs
- Maintains and create new advocates by aligning to customer’s priorities/needs.
- Executes the activities ( international, regional and local conferences, workshops) done by the marketing, medical department to engage his or her customers
- Prepares Monthly report for sales, activities, market feedback, threats ,opportunities
- Participate in setting the engagement POA and play important role in its execution where applicable.
- Plays an important role in engaging customers via real bold partnership programs.
- Explores more business opportunities and expands the scope of his/her territory reach

Additional Responsibilities:

- Assist Health Representatives (HRs) to prepare presentations in AV activities. Attend with HRs their AV activities
- Attend special meetings to discuss strategies, problem solving, growth
- Attend external professional trainings where available to support HRs.
- Act as onboarding buddy or coach/counsel HRs (detailing brochures, problem solving, etc) to enhance sales delivery in assigned territory or related tasks.
- Assigned duties: short term general POA for all the team, gathering feedback from all the team about any emerging issues.

ORGANIZATIONAL RELATIONSHIPS
- Reports to the Category Manager I&I_Gulf Markets
- Connection to SMEs - reactive
- Works in close collaboration with similar job position holders across the Gulf
- Interacts well with:

- Supportive departments: BT, Medical, Marketing, Finance, HR
- Customers Administration Departments: Stores, Purchasing and Finance
- Opinion Leaders and Field Experts
- Service Providers and Competitors

FINANCIAL ACCOUNTABILITY/RESOURCES MANAGED
- Supervision:_Indicate the typical number of Colleagues managed. Include direct & indirect report

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