Ecommerce & Digital Marketing Manager - Waldorf
2 weeks ago
The eCommerce & Digital Marketing Manager will be responsible, in assisting the Director of Marketing with all marketing planning & execution strategies through owners and third party electronic channels & social media (including but not limited to: multi-lingual global sites, OTAs, meta search sites, search engines, and other vehicles). This role will work to increase revenue, grow market share and create a compelling experience that steers customers towards booking on our direct online property channels.
**What will I be doing?**
Oversees all eCommerce & Digital Marketing marketing planning & execution strategies for the hotel. Responsible for the development, management, and execution of all aspects of the eCommerce & Digital strategies (including Marketing Budgets, Social Media, Websites, Digital Advertising, etc.) that engages current and would-be customers with targeted messaging that's relevant, on-brand, and genuinely engaging; in order to achieve budget, increase revenues, and market share targets.
Specifically, you will be responsible for performing the following tasks to the highest standards:
- Develops strategic digital marketing & ecommerce plans and establishes annual budgets along with DOM & CD. Marketing plans will be annual, monthly and by segment of deployment inclusive of cost, deployment strategies through the review of competitive data, demand analysis and market mix management.
- Creates, manages and implements digital plans and programs, both short and long term, to increase revenues, awareness, and expansion of property services. Works with on-property and regional teams to build awareness and execute campaigns throughout media & digital platforms.
- Leads external suppliers on the execution of digital, SEO & eCommerce plans to drive commercial performance, alignment with objectives of the business accross all departments
- Manages strategic direction on digital & ecommerce related areas.
- Monitors SEO, identifies opportunities and is responsible for development of strategy
- Manages Social Media platforms, reputation & campaigns
- Interacts with guests to obtain feedback; effectively responds to and handles guest communication accross platforms.
- Participates in the development of content strategy, websites, visual assets and arranges photo & video shoots as needed/appropriate.
**What are we looking for?**
Innovative, action oriented individual able to identify and implement results oriented ecommerce & digital strategies for the hotel.
It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:
- Knowledge of the local market
- Experience in pre-opening of a luxury brand within the hospitality industry
- Arabic language
**What will it be like to work for Hilton?**
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all
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