Social Media Specialist

2 months ago


Doha, Qatar Place Vendome Full time

**Key Responsibilities**:
Social Media Strategy & Management:

- Develop and execute social media strategies aligned with the mall’s marketing objectives.
- Manage all social media platforms (Instagram, Facebook, Twitter, TikTok, LinkedIn, etc.) ensuring timely, relevant, and engaging content.
- Monitor and analyze performance metrics, adjusting campaigns for optimal results.

Content Creation:

- Create original and high-quality content, including posts, stories, reels, videos, and graphics.
- Collaborate with internal teams and retailers to produce content that promotes the mall’s events, shops, and services.
- Work with photographers, videographers, and designers to create engaging visuals.

Community Engagement:

- Engage with followers, respond to inquiries, and monitor conversations on social media platforms.
- Develop relationships with local influencers and bloggers to increase brand reach and visibility.
- Implement contests, giveaways, and interactive posts to foster community participation

Advertising & Promotions:

- Plan and execute paid advertising campaigns on social media platforms to drive targeted traffic to the mall.
- Monitor ad performance and budget, ensuring ROI and optimal ad placements.

Analytics & Reporting:

- Track and report on social media performance, using analytics to recommend improvements.
- Stay updated with industry trends, platform updates, and social media innovations to keep strategies current

Event Promotion:

- Support the marketing team in promoting in-mall events, sales, promotions, and seasonal activities.
- Provide live social media coverage for events and activities to boost engagement and attendance.

**Job Specification**:

- Bachelor’s degree in marketing, Communications, Journalism, or a related field.
- Minimum 5-10 years of experience in social media management, preferably in the retail, hospitality, or entertainment sectors.
- Experience working with social media tools and analytics platforms like Hootsuite, Sprout Social, Facebook Ads Manager, and Google Analytics.
- Creativity: Strong creative thinking to produce innovative content and campaigns.
- Communication: Excellent written and verbal communication skills, with the ability to create compelling and grammatically accurate copies.
- Tech-Savvy: Proficient in using social media platforms and content creation tools (e.g., Canva, Adobe Photoshop, etc.).
- Analytical Skills: Ability to interpret data and analytics to measure content success and optimize future campaigns.
- Time Management: Strong organizational skills and the ability to manage multiple tasks and deadlines.
- Collaboration: Ability to work closely with internal teams, external agencies, and mall tenants to align social media efforts.
- Multilingual: Fluency in both English and Arabic is highly desirable.

**Job Types**: Full-time, Permanent

Application Question(s):

- Are you in Qatar with valid Qatar ID?

**Experience**:

- Social Media: 4 years (required)

**Language**:

- Arabic (required)



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