Assistant Director of Digital Marketing

6 months ago

Doha, Qatar RAFFLES Full time

**Company Description**
BeLimitless

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining an Accor brand, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.

Do what you love; care for the world; dare to challenge the status quo #BELIMITLESS
**Job Description** Scope and Objectives***

**Essential Responsibilities and Duties**
- Build Digital yearly plan and budget for the hotels across Direct & Indirect channels
- Contributing to Hotel Strategy, working closely with key stakeholders from Marketing, Sales, Revenue, PR and F&B
- Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)
- Reporting and Analysis of Web Direct and Indirect performance
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Ensure hotel’s presence across key Social platforms relevant to the source markets and social content production
- Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
- Manage Hotel’s online reputation
- Review and monitor hotel’s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Ensure Accor App visibility and usage uplift across the hotel
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate

**Qualifications** Qualifications**:

- A minimum of 5 years of experience in E-Commerce / Digital Marketing in Hospitality or Retail
- A degree in Hospitality Management or Marketing and Communications
- Excellent English, both verbal and written
- Strong understanding of current digital marketing concepts, strategy and best practice
- Excellent Presentation and customer relationship skills
- Energetic and passionate to work
- Innovative approach to work

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