Web Content and SEO Specialist

5 months ago

Doha, Qatar Applab Software Trading Full time

Responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. Also manage all SEM campaigns on Google, Yahoo and Bing to maximize ROI.

**Responsibilities**:

- Develop and manage the website content.
- Create an SEO strategy in coordination with content Managers and make sure that all web assets are following this strategy.
- Ensure the website content is always up to date and aligned to the corporate messaging.
- Aligning content across the organization’s e-channels.
- Develop and execute successful SEO strategies.
- Coordinate with the editorial team for all content translations.
- Conduct keyword research to guide content managers e.g., PR team, Marketing, etc.
- Review technical SEO issues and recommend fixes.
- Optimize website content, and landing pages.
- Direct off-page optimization projects (e.g., link-building).
- Review and publish content to the website, ensuring that it is accurate and meets SEO standards.
- Coordinate with digital editors on generating fully optimized content and content strategies to direct web traffic and customer interactions.
- Manage the organization’s web project content.
- Strategize the development of organic search marketing initiatives and execute plans to improve the visibility and traffic of the company’s websites.
- Manage organic search marketing campaigns across multiple search engines and multiple geographies.
- Responsible for the day-to-day management and execution of natural/organic search engine marketing (SEO) campaigns.
- Researches, collects and analyses data leveraging internal and external resources and data sources to report successes and actionable opportunities for paid and organic search programs.
- Generate Weekly reports on the SEO ranking of all company’s digital assets.
- Keep abreast of SEO and integrated marketing trends.
- Ensure quality control.

**Qualifications**:

- Experience in Google Analytics, Google Keyword Planner, Alexa, and Moz.
- Excellent computer skills with MS Office and Google Suite.
- Good knowledge of various content platforms such as social media, blogs, and print media.
- Strong understanding of content practices such as SEO, SMO, and PPC.
- Excellent written and verbal communication skills.
- The ability to keep abreast of content and consumer trends and advancements in technology 5 or more years of experience in search advertising.
- Prior advertising/marketing agency experience in SEO.
- Strong analytical skills.
- A team player that is passionate about their contribution towards delivering great work.

Ability to commute/relocate:

- Doha: Reliably commute or planning to relocate before starting work (required)

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