Marketing Specialist
4 days ago
The Marketing Specialist will play a key role in driving our marketing initiatives, promoting the mall's unique brand, and ensuring consistent engagement with our target audiences. The Marketing Specialist will collaborate closely with internal teams and external partners to develop, implement, and monitor effective marketing campaigns that align with company's vision of exclusivity and elegance.
**Principal Accountabilities**:
- **Campaign Development**: Plan, execute, and evaluate marketing campaigns, ensuring bilingual communication (Arabic and English) across all media.
- **Brand Management**: Maintain and enhance company's brand image by ensuring consistent messaging across all touchpoints.
- **Event Marketing**: Coordinate and promote events, exhibitions, and promotional activities hosted by the mall, ensuring maximum audience engagement.
- **Market Research**: Conduct market research to identify trends, consumer behavior, and competitor activities, providing insights for strategic planning.
- **Customer Engagement**: Develop strategies to increase footfall, enhance customer experience, and promote loyalty programs.
- **Social Media Management**: Oversee and manage company's social media presence on platforms like Instagram, Facebook, Twitter, etc., in both Arabic and English.
- **Advertising & Media Relations**: Manage relationships with local and international media outlets, overseeing the placement of print, online, and outdoor advertising.
- **Performance Analysis**: Track, analyze, and report on the performance of marketing initiatives, using insights to optimize future campaigns.
- **Collaboration**: Work closely with internal departments such as retail and operations teams, and liaise with external partners including PR agencies, advertising agencies, and media partners.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 2-4 years of marketing experience, preferably in retail, hospitality, or luxury brands.
- Bilingual proficiency in Arabic and English (speaking, reading, and writing) is essential.
- Strong understanding of local market dynamics and consumer trends.
- Experience in digital marketing, content creation, and social media management.
- Excellent communication and presentation skills.
- Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.
- Creative thinker with a passion for innovation and luxury branding.
- Knowledge of graphic design and video editing tools is a plus.
Application Question(s):
- What is your expected salary in QAR full package?
**Experience**:
- Marketing: 3 years (required)
**Language**:
- Arabic (required)
**Location**:
- Doha (required)
Application Deadline: 15/10/2024
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