Digital Marketing Executive

3 weeks ago

Doha, Qatar SOCAST Advertising and Marketing Full time

Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals
Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction
Audits and analyses social media presences, including digital advertising costs and returns
Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
Monitors and develops reports on competitor activity within social media spaces
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Moderate all user-generated content in line with the moderation policy for each community
Create content calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with Operations and Central Kitchen for new content
Receive customer feedback and regularly posting it on Social Media Accounts
Arranging Influencer’s coverage’s and recording them/sharing them on client’s social media accounts
Working with creative (videographer/photographer) to create attractive and up to date content
Contacting customers whose MPs are expiring to gain high levels of customer retention
Directly reports to Manager for approval for content calendars, publishing, optimizing pages and creating content

**Salary**: Up to QAR4,500.00 per month

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