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Digital Marketing Specialist
3 weeks ago
1. Content Creation and Copywriting
Writing clear, engaging, and audience-focused content.
Basic knowledge of content management systems (e.g., WordPress).
2. Search Engine Optimization (SEO)
Understanding on-page and off-page SEO techniques.
Experience with keyword research and competitive analysis.
Familiarity with tools like Google Keyword Planner, SEMrush, or Ahrefs.
3. Pay-Per-Click Advertising (PPC)
Running and managing campaigns on platforms like Google Ads and Bing Ads.
Optimizing ad copy, bids, and targeting for better ROI.
Basic knowledge of display and retargeting ads.
4. Social Media
Expertise in managing platforms like Facebook, Instagram, Twitter, TikTok.
Creating social media calendars and running paid campaigns.
Utilizing social media analytics to measure performance.
5. Analytics and Data Interpretation
Proficiency in tools like Google Analytics, Data Studio, and Facebook Insights.
Ability to analyze and interpret performance metrics.
Skills in creating data-driven strategies to optimize campaigns.
Familiarity with tools like Mailchimp, HubSpot, or ActiveCampaign.
7. Design and Creativity
Basic graphic design skills using tools like Canva, Adobe Photoshop, or Illustrator.
Knowledge of video editing tools (e.g., Adobe Premiere, Final Cut Pro).
8. Technical Skills
Understanding HTML, CSS, and basic web development.
Knowledge of marketing automation platforms (e.g., HubSpot, Marketo).
Experience with customer relationship management (CRM) software.
9. Communication and Collaboration
Strong verbal and written communication skills.
Ability to work cross-functionally with design, content, and development teams.
10. Adaptability and Trend Awareness
Staying updated on the latest digital marketing trends and tools.
Being flexible to shift strategies based on new insights.
**Job Types**: Full-time, Permanent
Pay: QAR3,500.00 - QAR4,500.00 per month
**Experience**:
- Digital marketing: 2 years (preferred)
**Language**:
- arabic (preferred)
Application Deadline: 10/12/2024
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