Social Media Specialist
3 weeks ago
Social Media Specialist
**Job Objective**: Manage and enhance the company’s presence on social media platforms to boost brand visibility, increase audience engagement, and achieve digital marketing goals.
**Duties and Responsibilities**:
- **Strategy Development**: Develop and implement marketing strategies tailored to social media platforms aligned with the company’s goals.
- **Account Management**: Oversee the company’s social media accounts (e.g., Facebook, Instagram, Twitter, LinkedIn, etc.).
- **Content Creation**: Design and create compelling content, including text, images, videos, and interactive stories.
- **Audience Engagement**: Respond to comments and direct messages, building positive relationships with followers.
- **Performance Analysis**: Monitor and analyze post and ad performance using analytics tools (e.g., Google Analytics, Meta Business Suite) and provide regular reports.
- **Ad Campaign Management**: Plan and manage paid advertising campaigns on social media platforms.
- **Trend Research**: Stay updated with the latest digital marketing trends and developments in social media.
- **Team Coordination**: Collaborate with design and marketing teams to ensure consistent messaging across all channels.
- **Reputation Management**: Monitor social media mentions and address any feedback or potential crises swiftly and effectively.
- **Innovation and Creativity**: Propose new ideas to enhance engagement, grow followers, and contribute to overall marketing goals.
**Qualifications and Requirements**:
- At least 3 year of experience managing social media accounts.
- Proficiency with social media management tools (e.g., Hootsuite, Buffer, etc.).
- Strong writing skills in Arabic and English.
- Good understanding of data analysis and identifying key performance indicators (KPIs).
- Ability to work under pressure and manage time efficiently.
وصف مهام أخصائي صفحات التواصل الاجتماعي**باللغة العربية**:
**المسمى الوظيفي**: أخصائي صفحات التواصل الاجتماعي
**الهدف الوظيفي**: إدارة وتحسين حضور الشركة على منصات التواصل الاجتماعي بهدف تعزيز العلامة التجارية، زيادة التفاعل مع الجمهور، وتحقيق أهداف التسويق الرقمية.
**المهام والمسؤوليات**:
- **إعداد وتنفيذ الاستراتيجيات**: تطوير وتنفيذ خطط تسويقية خاصة بصفحات التواصل الاجتماعي بما يتماشى مع أهداف الشركة.
- **إدارة الحسابات**: إدارة صفحات الشركة على منصات التواصل الاجتماعي (مثل فيسبوك، إنستغرام، تويتر، لينكدإن، وغيرها).
- **إنشاء المحتوى**: تصميم وإنشاء محتوى مميز وجذاب يشمل النصوص، الصور، الفيديوهات، والقصص التفاعلية.
- **التفاعل مع الجمهور**: الرد على التعليقات والرسائل الخاصة وبناء علاقات إيجابية مع المتابعين.
- **تحليل الأداء**: متابعة وتحليل أداء المنشورات والإعلانات باستخدام أدوات تحليل البيانات (مثل Google Analytics وMeta Business Suite) وتقديم تقارير دورية.
- **تنظيم الحملات الإعلانية**: تصميم وإدارة الحملات الإعلانية المدفوعة على منصات التواصل الاجتماعي.
- **البحث عن اتجاهات جديدة**: متابعة أحدث اتجاهات التسويق الرقمي ومواكبة التطورات في مجال التواصل الاجتماعي.
- **التنسيق مع الفرق الأخرى**: العمل مع فرق التصميم والتسويق لضمان تناسق الرسائل التسويقية عبر جميع القنوات.
- **إدارة السمعة**: متابعة ذكر الشركة على منصات التواصل الاجتماعي ومعالجة أي تعليقات أو أزمات محتملة بسرعة وكفاءة.
- **الابتكار والإبداع**: اقتراح أفكار جديدة لتعزيز التفاعل وزيادة عدد المتابعين والمساهمة في تحقيق أهداف التسويق العامة.
**المؤهلات والمتطلبات**:
- خبرة في إدارة صفحات التواصل الاجتماعي لا تقل عن 3 سنة.
- معرفة جيدة بأدوات إدارة منصات التواصل الاجتماعي (مثل Hootsuite، Buffer، وغيرهما).
- مهارات كتابة قوية باللغة العربية والإنجليزية.
- فهم جيد لتحليل البيانات وتحديد مؤشرات الأداء الرئيسية (KPIs).
- القدرة على العمل تحت الضغط وإدارة الوقت بكفاءة.
نوع الوظيفة: دوام كامل, دوام جزئي, مؤقت, فترة تدريبية
مدة العقد: 12 شهر
الراتب المدفوع: QAR٥٬٠٠٠٫٠٠ لكل شهر
عدد الساعات المتوقع: 56 - 60 في الأسبوع
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