Social Media Community Specialist

4 weeks ago


Doha, Qatar The Pearl Gates Full time

**Content Creation and Management**
- Coordinate with the Creative Director to develop visually appealing and engaging content that aligns with campaign goals and brand identity.
- Develop Content Calendars by planning and scheduling posts in advance, ensuring a consistent and strategic flow of content.
- Create and Curate Content including writing copy, selecting images or videos, and working with designers or using design software to prepare post layouts.
- Adapt Creative Vision into social media formats such as stories, posts, reels, tweets, or pins that resonate with the target audience and prompt interaction.

**Community Engagement and Growth**
- Manage Community Interaction by responding to comments, messages, and posts in a manner that fosters a positive community environment and encourages engagement.
- Monitor Trends to understand what content is resonating with the audience and to identify opportunities for real-time engagement and trend capitalization.
- Grow the Community by implementing strategies that increase **Organic** followers and engagement, such as joining conversations, using hashtags, and collaborating with influencers or brands.

**Lead Generation Campaigns**
- Design Lead Generation Strategies in collaboration with the Creative Director that are tailored to social media channels, with a clear call-to-action that drives leads.
- Implement Lead Magnets such as contests, giveaways, downloadable content, webinars, or sign-up forms that are designed to capture lead information.
- Track Campaign Performance by monitoring metrics such as engagement rates, click-through rates, conversion rates, and the overall ROI of social media activities.

**Coordination and Communication**
- Align with Marketing Objectives by ensuring that social media campaigns support overall marketing and sales goals, and by providing feedback on campaign performance to the Creative Director.
- Collaborate with Sales Teams to ensure a smooth transition of social media leads into the sales funnel, and to gain insights that could inform social media strategies.
- Participate in Creative Meetings to stay aligned with the broader creative strategy and to contribute social media insights to campaign planning.

**Analytics and Reporting**
- Analyze Social Media Data to determine the success of campaigns and to glean insights into audience preferences and behaviors.
- Report on KPIs and metrics to the Creative Director and other stakeholders, highlighting successes and areas for improvement.
- Adjust Strategies based on analytics, experimenting with different content, formats, or campaigns to optimize lead generation efforts.

**Platform and Tool Management**
- Utilize Social Media Management Tools to schedule posts, monitor engagement, and analyze performance.
- Stay Up-to-Date with Platform Changes to leverage new features and best practices in social media marketing and lead generation.
- Ensure Brand Consistency across platforms, maintaining voice, aesthetics, and messaging that align with the brand guidelines established by the Creative Director.

**Legal and Ethical Compliance**
- Adhere to Advertising Standards and regulations pertaining to social media advertising, ensuring that all campaigns are compliant with legal requirements.
- Respect Intellectual Property by obtaining the necessary rights and permissions for any user-generated content or third-party assets used in social media activities.

**Required Skills & Experience**
- 4-year degree in marketing, communications, or similar field
- 3-5 years of relevant experience
- B2B and B2C content creation experience
- Experience with LinkedIn required
- Proficient in utilizing Canva to understand optimal specs, details, and best practices when designing content for the social media environment (single image, carousel, video, etc.)
- Excellent writing, grammar, and proofreading skills; understand optimal length, details, and specs when writing for the social media environment.
- Great communication skills
- Extremely detail-oriented and organized
- Comfortable with a fast-paced and evolving environment
- Problem-solving attitude with a consistent pursuit of results
- Excellent listener & note taker with solid verbal/written communication skills

**Experience**:

- content creation: 4 years (preferred)
- Social Media Management: 4 years (preferred)

Application Deadline: 31/03/2024



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