Public Relations
4 weeks ago
A Public Relations Officer is a specialist in building and maintaining the positive image of a company, organization, or client. Public Relations Officers are often the first contact for organizations seeking to reach out in an informed way. They use press releases, social media, and other communications to shape and influence public impression and raise awareness.
**Public Relations Officer responsibilities include**:
- Developing PR strategies and campaigns
- Building positive relationships with stakeholders, media and the public
**Job brief**
CashUp Quiz is seeking a skilled Public Relations Officer to spearhead our sponsorship acquisition efforts during the Ramadan season for our upcoming Ramadan competition on the app. This individual will be instrumental in establishing and nurturing relationships with potential sponsors, securing partnerships, and ensuring successful collaboration throughout the Ramadan period.
**Responsibilities**
- Develop PR campaigns and media relations strategies
- Collaborate with internal teams (e.g. marketing) and maintain open communication with senior management
- Prepare and distribute press releases
- Seek opportunities for partnerships, sponsorships and advertising
- Address inquiries from the media and other parties
- Track media coverage and follow industry trends
- Prepare and submit PR reports
- Manage PR issues
**Requirements and skills**
- Proven experience as a Public Relations Officer or similar PR role
- Experience managing media relations (online, broadcast and print)
- Background in researching, writing and editing publications
- Proficient in MS Office and social media
- Strong communication ability (oral and written)
- Excellent organizational skills
- Ability to work well under pressure
- Creativity and problem-solving aptitude
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