Marketing Officer

5 days ago

Doha, Qatar Charger Cafe Full time

**Job Overview**

**Key Responsibilities**
- **Marketing Strategy and Planning**:

- Develop and implement comprehensive marketing plans and strategies that align with business goals.
- Conduct market research to identify trends, customer preferences, and competitive landscape.
- Analyse and report on the effectiveness of marketing campaigns, providing recommendations for improvements.
- Provides weekly/monthly/annual reports and approvals from the Board of Directors.
- **Brand Management**:

- Ensure consistent brand messaging across all marketing channels and materials.
- Develop and maintain brand guidelines to ensure consistency in visual and verbal communication.
- **Campaign Management**:

- Coordinate with graphic designers, content creators, and other vendors to produce high-quality marketing materials.
- Monitor and analyse campaign performance metrics, adjusting strategies as needed to achieve objectives.
- **Social Media and Digital Marketing**:

- Manage social media accounts, creating engaging content and fostering interactions with customers.
- Utilize SEO and SEM strategies to enhance online presence and drive traffic to the website.
- Coordinate with IT for company website (if necessary).
- **Event Planning, Catering and Promotions**:

- Plan and execute events, collaborations, and partnerships to increase brand visibility.
- Coordinate and manage participation in industry events, catering reservations, trade shows, and community activities.
- Coordinate with the Operations Team for any promotional menu items along with aggregators and point-of-sale update.
- Product filtration, menu engineering, menu submission to the Ministry.
- **Customer Relationship Management**:

- Develop and maintain relationships with customers, gathering feedback to improve products and services.
- Implement loyalty programs and initiatives to enhance customer retention and satisfaction.
- Handling customer complaints
- **Budget Management**:

- Prepare and manage the marketing budget, ensuring effective allocation of resources.
- Track marketing expenses and provide regular reports to the General Manager.

**Qualifications and Skills**
- **Education**: Bachelor’s degree in Marketing, Business Administration, or a related field.
- **Experience**: 3-5 years of experience in marketing within the food and beverage industry.
- **Skills**:

- Strong understanding of marketing principles and practices.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools).
- Excellent communication and interpersonal skills.
- Creative thinking and problem-solving abilities.
- Strong project management and organizational skills.
- Ability to work independently and as part of a team.
- Familiarity with the local market and consumer behaviour in Doha, Qatar.

**Preferred Qualifications**
- Fluent in Arabic and English Language
- Knowledgeable in dealing with local delivery app companies and aggregators
- Strong background in food and beverage industry
- Proficiency in graphic design software (e.g., Adobe Creative Suite).
- Knowledge of local regulations and industry standards

**Working Conditions**
- **Location**: Primarily office-based with occasional travel to events, site visits, and vendor meetings.
- **Hours**: Full-time, with flexibility for events and deadlines.

**How to Apply**

Application Question(s):

- Are you currently in Qatar? What is your Visa Status?

**Experience**:

- Marketing in Food & Beverage: 3 years (required)

Expected Start Date: 01/09/2024

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