Social Media Specialist

2 months ago


Doha, Qatar Top Performance Full time

The Social Media Specialist will be responsible for generating engaging, high-quality content for various digital platforms and managing social media accounts for Top Performance, will play a pivotal role in shaping our brand's online presence, driving audience engagement, and achieving marketing objectives.

**Principal Accountabilities**:

- **Content Development**: Create compelling and original content, including articles, blog posts, social media updates, videos, infographics, images and more, to promote our brand and products/services.
- **Content Strategy**: Collaborate with the marketing team to develop content strategies that align with our brand's goals, target audience, and industry trends.
- **Multimedia Production**:Produce and edit multimedia content, such as videos and images, ensuring it is visually appealing and relevant to our audience.
- **Social Media Management**: Manage and update social media accounts, including scheduling posts, responding to comments, and analyzing performance metrics.
- **SEO Optimization**: Incorporate SEO best practices to improve content visibility and search engine rankings.
- **Audience Engagement**: Engage with the online community through comments, messages, and interactions, fostering a positive brand image and building relationships with followers.
- **Content Calendar**: Maintain a content calendar to ensure regular, timely content publication across various platforms.
- **Monitoring Trends**: Stay updated on industry trends, emerging technologies, and content marketing innovations to keep our brand at the forefront of digital marketing.
- **Analytics**: Track and analyze content performance using tools like Google Analytics and social media insights, adjusting strategies as needed to achieve desired outcomes.

**Requirements**:

- Solid Experience as a Content Creator, Copywriter, similar role in automobile industry especially in car modification
- Portfolio of published articles
- Bilingual (Arabic & English)

**Experience**:

- content creation for automobile/car modification: 3 years (required)

**Language**:

- Arabic (required)



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