Social Media Manager

3 days ago


Doha, Qatar Holding Group Company Full time

**Job Location**: QATAR
**Department**:Digital Marketing
**Industry**: Food & Beverage, Retail Cosmetics
**Reports To:

- **General Manager and Operations Manager

**Overview**:
**Key Responsibilities**:

- **Digital Marketing Strategy**:

- Develop and implement comprehensive digital marketing strategies tailored to the food & beverage and retail cosmetics sectors.
- Identify opportunities for customer acquisition, retention, and engagement through various digital channels.
- Monitor digital trends, emerging technologies, and best practices to ensure strategies remain innovative and competitive.
- **Social Media Marketing**:

- Manage and grow social media presence across platforms, including Facebook, Instagram, Twitter, TikTok, and LinkedIn, for both industries.
- Create, curate, and schedule engaging content that resonates with the target audience and drives interaction.
- Track social media metrics and adjust strategies to optimize engagement and brand awareness.
- Collaborate with influencers and brand ambassadors to develop authentic promotional content.
- **Website Management**:

- Oversee website content, design, and user experience for both the food & beverage and retail cosmetics brands.
- Ensure the website is optimized for search engines (SEO) and offers a seamless user journey.
- Analyze website performance and implement improvements to increase traffic, conversion rates, and overall effectiveness.
- **Online Promotions & Advertising**:

- Plan and execute digital advertising campaigns (Google Ads, social media ads, display ads, etc.) to support business objectives.
- Analyze campaign performance, optimize ad spend, and report on ROI.
- **Analytics & Reporting**:

- Utilize analytics tools (Google Analytics, social media insights, etc.) to measure the effectiveness of digital marketing activities.
- Provide regular reports on KPIs, such as web traffic, lead generation, conversion rates, and sales growth.
- Present insights and recommendations to senior management to drive continuous improvement.
- **Collaboration & Cross-Functional Teamwork**:

- Work closely with the creative team to ensure branding and marketing materials are consistent with brand guidelines.
- Coordinate with product teams to align marketing efforts with new product launches, promotions, and seasonal campaigns.
- Support retail teams with digital strategies to drive in-store traffic and sales.

**Required Skills & Qualifications**:

- Bachelor's degree in Marketing, Business Administration, or related field.
- Minimum of 4-6 years of experience in digital marketing, with a proven track record in the food & beverage or retail cosmetics industries.
- Knowledge in graphic designing is a plus.
- Experience with website management, including CMS tools and content optimization.
- Creative and strategic thinker with the ability to execute high-impact campaigns.
- Excellent communication skills, both written and verbal, with the ability to present data-driven insights to senior leadership.
- Strong attention to detail, organization, and time management skills.

**Preferred Skills**:

- Experience with e-commerce platforms and digital sales strategies.
- Familiarity with content creation tools (e.g., Adobe Creative Suite, Canva, etc.).
- Knowledge of consumer behavior trends in the food & beverage and retail cosmetics industries.
- Experience in influencer marketing and partnership development.

**Job Types**: Full-time, Permanent



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