Multimedia Coordinator
3 days ago
Key Accountabilities:
- Define, optimize, and implement digital marketing and advertising plans to promote Liwan’s events, digital programming, and content.
- Review digital analytics reports and develop data-driven insights on Liwan’s’s audience segments and their digital journeys to adjust marketing strategies and plans.
- Help plan, implement, and evaluate creative, paid campaigns including search, display, and social advertising.
- Consult and advise departments across the organization on promotional strategies and audience development.
- Develop content assets for campaigns (videos, graphics, ad creative, etc.).
- Provide support at Liwan’s activities from time to time which require some evening and early morning hours.
Qualifications/Requirements:
- Minimum of 3 years’ experience of digital marketing experience (nonprofit and membership organizations a plus)
- BA degree preferably in marketing, communications, journalism, public relations or applicable experience
- Using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
- Understanding of SEO and web traffic metrics
- Familiarity with graphic design tools such as Adobe Photoshop is a MUST.
- Experience in maintaining and updating websites, front-end and back-end.
- Working knowledge of Google Analytics (Google Data Studio a plus).
- Previous editing experience and knowledge
- Experience using MS Office (Word, Excel, and Outlook)
- Excellent organizational, project management, and multi-tasking skills
- A detail-oriented problem solver who shows initiative, can manage multiple deadlines and priorities, is flexible and adapts easily to new situations, and works well independently and as part of a team that values purpose, creativity, collaboration, and solutions.
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Excellent multitasking skills
- Critical thinker and problem-solving skills
- Excellent verbal and written communication skills;
- Team player
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