Marketing Manager

1 month ago

Doha, Qatar AL BALADI HOLDING Full time

**Job Summary**:
The Marketing Manager is responsible for planning, executing, and overseeing marketing strategies to promote a company’s products or services. This role involves leading the marketing team, conducting market research, managing campaigns, and ensuring brand consistency across all marketing efforts. The Marketing Manager will work closely with other departments to drive business growth and enhance customer engagement.

**Key Responsibilities**:

- **Strategy Development**:

- Develop and implement comprehensive marketing strategies to achieve company goals.
- Analyze market trends, customer behavior, and competitor activities to identify opportunities.
- Set clear marketing objectives aligned with business goals and track performance.
- **Campaign Management**:

- Manage budgets and allocate resources effectively to maximize campaign ROI.
- Monitor, analyze, and report on the performance of marketing campaigns, making adjustments as needed.
- **Brand Management**:

- Ensure the company’s branding is consistent across all marketing materials and channels.
- Work with design teams or external agencies to produce marketing assets.
- **Team Leadership**:

- Lead, mentor, and support a team of marketing professionals.
- Foster a collaborative and results-driven environment.
- Manage and coordinate with cross-functional teams (e.g., sales, product development) to ensure successful marketing initiatives.
- **Market Research & Analysis**:

- Conduct market research to understand customer needs, preferences, and trends.
- Use data and analytics tools to track the effectiveness of marketing campaigns.
- Provide insights and recommendations for improving marketing strategies based on data analysis.
- **Digital Marketing**:

- Stay updated on digital marketing trends and implement best practices.
- **Customer Relationship Management**:

- Develop and maintain strong relationships with customers, partners, and influencers.
- Ensure customer feedback is incorporated into future marketing strategies.
- **Event Planning & Management**:

- Plan and coordinate events, product launches, and trade shows to promote the company’s products or services.
- Manage event logistics, marketing materials, and follow-up campaigns.

**Qualifications & Requirements**:

- **Education**: Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus.
- **Experience**:

- Minimum 3-5 years of experience in a marketing role, with a proven track record of managing campaigns and teams.
- Experience in digital marketing, content creation, and market analysis.
- Strong knowledge of marketing principles and tools.
- **Skills**:

- Excellent communication, presentation, and writing skills.
- Strong analytical and problem-solving abilities.
- Leadership and team management skills.
- Creative thinking and attention to detail.
- **Additional Skills**:

- Experience in specific industries (e.g., technology, retail, healthcare) may be preferred.
- Familiarity with design tools (e.g., Adobe Creative Suite) or marketing automation platforms is a plus.

**Experience**:

- Marketing: 2 years (preferred)

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