Digital Marketing Executive

3 weeks ago


Doha, Qatar Swan Global WLL Full time

**Responsibilities include**:

- Overlooking the implementation of the digital strategy of the organization
- Manage and develop the social media platforms like FB and Instagram, Twitter, LinkedIn and other platforms which may be relevant to the brand
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- When required create suitable content which may include but not restricted to photography, videography and whatever latest content for the social platforms
- Utilize any new social platforms and other digital communication to increase the digital presence of the brand.
- Continuously work with the digital/social agency to meet the agreed objectives of the brand and track their performance and productivity and ensure the agency delivers the best result for their appointed scope of work.
- Responsible for CMS of brands official website which includes but not restricted to updating home page banners, news sections, new products etc
- Track and analyse website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Responsible for performance optimization of the eshop with agreed KPI which will include sales result as well.
- Create seasonal offer and promotion campaign for the eshop along with suitable content and ensure timely implementation.
- Visual data adaptation - Adapting the visuals data as per the clients requested size/dimension for both online and offline use.

**Skill sets**:
The most updated skills relevant to the above responsibilities like Typography, Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Meta Ads Manager, Google Ads Manager, WordPress, Magento, SEO, HTML5, CSS, JavaScript.

Ability to commute/relocate:

- Doha: Reliably commute or planning to relocate before starting work (required)



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