Marketing Executive

7 months ago


Doha, Qatar Today’s Fashion Full time

**Company Profile**

Today’s Fashion is a fashion and lifestyle store located in Doha, offering a variety of premium and exclusive brands in the fashion and lifestyle categories. As we grow, we are always searching for amazing individuals to join our team to ensure our future and continued success. We share a passion with our team for creating a work-life balance, truly helping people, and being rewarded for our performance.

**Responsibilities**:

- Designing and implementing social media strategy to align with business goals.
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
- Oversee social media accounts’ design and content.
- Increasing brand awareness and market share.
- Conducting branding, advertising, and promotional campaigns.
- Keeping informed of marketing and social media strategies and trends.
- Develop a comprehensive TikTok/Reels strategy to bolster brand awareness, engagement, and advocacy.
- Demonstrate self-sufficiency in storyboard creation, shooting, editing, and content production.
- Stay aware of the latest TikTok/Reels trends and propose regular updates and ideas for platform optimization.
- Analyze performance metrics and optimize posts for maximum impact.
- Engage with our social media followers, representing the brand's voice and monitoring conversations.
- Develop and execute monthly content calendars, ensuring timely scheduling and publishing across all platforms.
- Create and manage social media ads, from creative development to performance measurement and reporting.
- Utilize social media listening tools to identify trends, engage with guests, and perform service recovery.
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

**Qualifications**
- Minimum 3-5 years’ experience in Marketing/Social Media Management.
- Bachelor’s degree in marketing, business, or related field.
- Fluency in written and spoken English; knowledge of Arabic is advantageous.
- Proficiency in Canva, Adobe Creative Suite, and various video editing apps.
- Proficiency with online marketing and social media strategy.

**Skills Required**:

- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Ability to deliver creative content (text, image and video)
- Knowledge of online marketing channels
- Exceptional Analytical and Organisational skills
- Accuracy and attention to detail

**Job Types**: Full-time, Contract
Contract length: 24 months

**Experience**:

- Marketing: 2 years (preferred)


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