Marketing and Communications Manager

2 weeks ago

Doha, Qatar AccorHotel Full time

Company Description

"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
Do what you love, care for the world, dare to challenge the status quo #BELIMITLESS"

**Job Description**:
The Marketing and Communications Manager plays a pivotal role in promoting the hotel's brand, enhancing its public image, and driving revenue growth through effective marketing and communication strategies. This role involves a combination of strategic thinking, creativity, and leadership to create compelling campaigns and maintain consistent messaging across various platforms.

Develop and execute a comprehensive marketing and communications strategy aligned with the hotel's business goals and objectives.

Identify target markets, customer segments, and key trends to inform marketing initiatives.

Maintain and enhance the hotel's brand identity and positioning through consistent messaging, visual identity, and tone of voice.

Ensure brand guidelines are followed in all marketing and communication materials.

Monitor campaign performance, analyze metrics, and adjust strategies for optimal results.

Manage the hotel's online presence, including the official website and social media platforms.

Develop and publish engaging content to attract and engage customers and increase online visibility.

Cultivate relationships with media outlets, bloggers, and influencers to secure positive coverage and feature placements.

Prepare and distribute press releases, manage media inquiries, and handle crisis communication if necessary.

Collaborate with event managers to develop promotional strategies for hotel events, conferences, and special promotions.

Create event-specific marketing materials and leverage various channels to drive attendance.

Create and maintain marketing collateral such as brochures, flyers, presentations, and advertisements.

Ensure consistency and alignment with the overall brand messaging.

Conduct market research to identify industry trends, competitor activities, and customer preferences.

Use insights to refine marketing strategies and introduce innovative ideas.

Develop and manage the marketing budget, allocating resources effectively across various initiatives.

Monitor expenses and report on the ROI of marketing campaigns.

Foster a collaborative and creative work environment

**Qualifications**:
Bachelor's degree in Marketing, Communications, Business, or a related field

Proven experience (X+ years) in marketing and communications roles, with a focus on the hospitality industry or similar.

Strong understanding of digital marketing, social media platforms, and content management systems.

Excellent written and verbal communication skills.

Creative thinker with the ability to generate innovative ideas and solutions.

Proficiency in using marketing analytics tools to track and measure campaign effectiveness.

Strong organizational skills and the ability to manage multiple projects simultaneously.

Leadership experience with a track record of managing and developing teams.

Familiarity with hotel operations and the travel industry is a plus.

Proficiency in graphic design software and video editing tools is advantageous.

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