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Senior Customer Lifecycle Marketing Strategist

2 months ago

Baladīyat al Ghuwayrīyah, Qatar GitLab Full time
About the Role

GitLab is seeking a seasoned marketing professional to drive revenue growth through strategic customer lifecycle marketing initiatives. As a key member of our marketing team, you will be responsible for developing and executing email marketing programs that leverage customer behavior data and 3rd party signals to drive revenue expansion and prevent churn.

Key Responsibilities
  • Create and optimize email marketing programs that drive revenue growth and prevent churn
  • Partner with Customer Success to coordinate marketing and support touchpoints for maximum revenue impact
  • Collaborate with Marketing Analytics to define customer lifecycle reporting and create dashboards to analyze tests and monitor performance against goals
  • Map GitLab's customer lifecycle stages and create strategic initiatives for each stage of the customer journey
  • Identify key measurable metrics that these lifecycle programs can effectively influence
Requirements
  • 5+ years of experience in customer email marketing, preferably at an enterprise SaaS technology company
  • Cutting-edge email marketing best practices, along with strong copywriting and copy editing skills
  • Expertise in Marketo for marketing automation, including audience segmentation and email templates
  • Strong internal communication and cross-functional coordination skills
  • Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines
  • Experience driving up-sell and cross-sell programs from conception through implementation
What You'll Bring

As a seasoned marketing professional, you will bring a unique blend of strategic thinking, technical expertise, and collaboration skills to this role. If you are passionate about driving revenue growth through customer-centric marketing initiatives, we encourage you to apply.