Digital Transformation Specialist

3 days ago


Doha, Baladīyat ad Dawḩah, Qatar Qatar Red Crescent Full time

We are seeking a highly skilled Digital Transformation Specialist to join our team at Qatar Red Crescent. In this role, your main goals will be to develop, maintain, and rollout projects for Audi's current online presence touchpoints.

  • Develop, maintain, and rollout projects for Audi's current online presence touchpoints, including brand websites, used cars websites, and e-commerce portals.
  • Work closely with the brand and dealers to deliver effective, targeted, and measurable online campaigns to customers in the Region, develop online experiences to boost customer engagement and ensure a future-proof user journey in line with wider strategic goals.

Main Responsibilities

Brand Websites:

  • Own the creation, development, maintenance, and measurement of a best-in-class customer journey online and customer experience for Audi customers in the ME region.
  • Ensure the customer experience meets brand expectations across different portals.
  • Continuously evolve content and journey experience based on customer feedback, industry, and market insights.

Campaign Management:

  • Steer and govern all Arabic brand requirements, language, and tone.
  • Ensure Audi AG and Audi Middle East marketing strategies are effectively translated at local level through close cooperation with agency partners and stakeholders.

Key Competencies & Qualifications

  • Bachelor's degree in Business, Marketing, Economics, IT, or related field.
  • Extensive CRM communications experience and demonstrated CRM strategic ability.
  • Proven track record with initiation, briefing, development, and execution of CRM initiatives.


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