Influencer Campaign Strategist
1 day ago
About Us
Mcnholding's McCann Content Studios is a pioneering concept that combines social and creator capabilities to simplify the process for clients working on campaigns. Our global centre offers creative services, audience development, creator partnerships, and performance measurement – combining full-service social and creator strategy and execution into a single entity.
We are on a mission to create work which drives purpose, passion and results, building communities through Influence.
The Role + Purpose
You will be responsible for leading influencer marketing campaigns and proposals on behalf of one of our key tourism clients. Your role will involve managing and supporting the development of strategies from concepting to campaign completion, ensuring seamless day-to-day client servicing at McCann Content Studios.
Key Duties and Responsibilities:
- Develop best-in-class influencer marketing service offerings, including insight/analytics, innovation, social trend, tools, platforms and campaign measurement.
- Drive creative thinking to deliver creator activations for our tourism client.
- Perform competitive analysis, industry research, assessment of best practices and KPIs in a consistently changing landscape.
- Negotiate with influencers to procure the appropriate ROI for campaigns and clients.
- Act as liaison during negotiations, contract execution and live campaigns.
Skills + Behaviours:
- Clear written and verbal communication in Arabic and English.
- Possess excellent presentation skills and ability to 'own the room'.
- Highly organised and process driven with strong time management and ability to multi-task.
- Able to mediate problems and possess a can-do attitude.
- Committed to delivering results and achieving target KPIs.
- Social media expert with deep knowledge of platforms and trends.
- Expert knowledge in data collation and influencer analytics.
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