Digital Marketing Strategist

1 day ago


Doha, Baladīyat ad Dawḩah, Qatar International Academy for Intercultural Development Full time

The International Academy for Intercultural Development seeks a skilled Digital Media Marketing Specialist to drive student enrollments through result-driven digital marketing strategies. The ideal candidate should possess creativity, analytical skills, and a performance-focused mindset, with expertise in social media advertising, SEO, content marketing, and lead generation campaigns.

Key Responsibilities
  • Develop and execute paid ad campaigns on Google Ads and Meta Ads to generate quality leads.
  • Create conversion-focused landing pages and lead magnets to optimize campaign performance.
  • Implement SEO strategies to enhance organic search traffic and inbound leads.

Social Media & Content Marketing:

  • Manage and grow the institution's digital presence across Facebook, Instagram, and YouTube.
  • Design engaging content, including graphics, videos, and blog posts, to attract and nurture leads.
  • Leverage influencer collaborations and user-generated content for brand engagement.

Email & CRM Marketing:

  • Plan and execute email marketing campaigns to convert leads into enrollments.
  • Set up automated marketing workflows to nurture prospects and re-engage past inquiries.

Analytics & Optimization:

  • Track campaign performance metrics, including CPL, CTR, ROI, and conversion rates, and continuously optimize strategies.
  • Utilize Google Analytics, Meta Business Suite, and CRM tools to measure success and improve results.


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