Digital Marketing Strategist
1 day ago
The International Academy for Intercultural Development seeks a skilled Digital Media Marketing Specialist to drive student enrollments through result-driven digital marketing strategies. The ideal candidate should possess creativity, analytical skills, and a performance-focused mindset, with expertise in social media advertising, SEO, content marketing, and lead generation campaigns.
Key Responsibilities- Develop and execute paid ad campaigns on Google Ads and Meta Ads to generate quality leads.
- Create conversion-focused landing pages and lead magnets to optimize campaign performance.
- Implement SEO strategies to enhance organic search traffic and inbound leads.
Social Media & Content Marketing:
- Manage and grow the institution's digital presence across Facebook, Instagram, and YouTube.
- Design engaging content, including graphics, videos, and blog posts, to attract and nurture leads.
- Leverage influencer collaborations and user-generated content for brand engagement.
Email & CRM Marketing:
- Plan and execute email marketing campaigns to convert leads into enrollments.
- Set up automated marketing workflows to nurture prospects and re-engage past inquiries.
Analytics & Optimization:
- Track campaign performance metrics, including CPL, CTR, ROI, and conversion rates, and continuously optimize strategies.
- Utilize Google Analytics, Meta Business Suite, and CRM tools to measure success and improve results.
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