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Marketing Specialist Healthcare

1 week ago


Doha, Baladīyat ad Dawḩah, Qatar lxbfYeaa Full time

Job Summary:

We are seeking a seasoned Senior Marketing Executive to join our team and contribute to shaping our marketing strategy in the healthcare industry. This role offers an exciting opportunity for a skilled marketing professional to take on a leadership position and make a significant impact on our business.

Key Responsibilities:

  1. Develop and execute marketing campaigns to promote pharmacy products or services, leveraging various channels such as digital marketing, email marketing, social media, and traditional advertising.
  2. Collaborate with management to develop comprehensive marketing strategies tailored to the healthcare industry, identifying key market trends, customer needs, and competitor activities.
  3. Conduct market research and analysis to refine marketing strategies and messaging, ensuring alignment with industry regulations and guidelines.
  4. Oversee brand positioning and manage the pharmacy brand's reputation and identity, ensuring consistency in messaging across all marketing materials and channels.
  5. Develop compelling content for marketing materials, including website copy, brochures, case studies, white papers, and press releases.
  6. Collaborate with key stakeholders, including healthcare providers, pharmaceutical suppliers, and industry associations, to explore partnership opportunities and expand market reach.
  7. Plan and coordinate pharmacy industry events, conferences, and trade shows to showcase products or services and network with industry professionals.
  8. Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, Pharmacy, or related field; Master's degree preferred.
  • Minimum 5 years of experience in healthcare marketing, preferably in roles of increasing responsibility.
  • Strong understanding of healthcare industry regulations, compliance requirements, and market dynamics.
  • Proven ability to develop and implement successful marketing campaigns that drive measurable results.
  • Excellent communication and interpersonal skills, with the ability to collaborate across teams and influence constituents.
  • Proficiency in digital marketing tools and platforms.
  • Strategic thinker with strong analytical skills and attention to detail.
  • Creative mindset with the ability to innovate and adapt marketing strategies to the healthcare industry landscape.