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Digital Marketing Strategist
2 months ago
Job Summary
The Digital Marketing Executive plays a pivotal role in bridging Marriott International's e-commerce, marketing, and global distribution strategies. This role helps a group of properties in a region (or cluster) effectively pull through the sales, marketing, and customer engagement activities that help drive awareness and profitability at the property level.
Key Responsibilities
- Manage overall activation of property strategies in owned and third-party electronic channels, including multi-lingual global sites, OTAs, meta search sites, search engines, and other e-marketing vehicles.
- Work on behalf of properties to increase revenue, grow market share, and create a compelling experience that steers customers towards booking on direct online channels.
- Lead a group of hotels as a strategic thinker, offering local, regional, and national insights to elevate their digital presence and customer experience.
- Partner with colleagues in the cluster marketing team to engage current and would-be customers with targeted messaging that's relevant, on-brand, and genuinely engaging.
Requirements
This role requires a strategic thinker who can bridge e-commerce, marketing, and global distribution strategies to drive awareness and profitability at the property level.
