Social Media Strategist

1 day ago


Doha, Baladīyat ad Dawḩah, Qatar VML South Africa Full time

We are seeking a Senior Social Media Manager to lead our social media efforts and develop a content distribution strategy across key platforms.

Key Responsibilities:
  • Develop and execute a content strategy that aligns with the project's positioning, tone of voice, and broader brand objectives.
  • Maintain a consistent posting schedule, ensuring all content is published in a timely manner and optimized for engagement.

Content Development & Oversight

  • Work closely with designers and copywriters to conceptualize, brief, and review high-quality content that aligns with the brand's identity.
  • Provide strategic guidance on content formats, storytelling techniques, and platform best practices to enhance visibility and engagement.

Community Management & Engagement

  • Act as the digital voice of the brand, ensuring prompt and thoughtful responses to comments, messages, and audience interactions.
  • Monitor conversations, trends, and sentiment to identify engagement opportunities and mitigate potential issues proactively.

Performance Monitoring & Reporting

  • Track, analyze, and report on key social media performance metrics, providing insights and recommendations for optimization.

Qualifications & Experience:

  • 5+ years of experience in social media management, preferably within real estate, luxury brands, destination marketing, or government-backed projects.
  • Strong knowledge of Saudi Arabia's digital ecosystem, audience behavior, and platform-specific best practices.


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