Digital Marketing Strategist
2 months ago
At Project Growth, we're seeking a skilled Search Marketing Specialist to lead our paid media efforts and drive business growth through data-driven marketing strategies.
Campaign Management
- Develop and execute comprehensive paid media campaigns across multiple platforms, including Instagram, LinkedIn, Google, Meta, Pinterest, and Amazon.
- Optimize campaigns for lead generation, lead conversion, and customer acquisition, ensuring maximum ROI.
Strategy Development
- Collaborate with cross-functional teams to develop targeted marketing strategies that align with business objectives.
- Utilize advanced analytics tools, such as Google Analytics, to monitor and report on campaign performance.
Performance Analysis and A/B Testing
- Regularly analyze campaign effectiveness and conduct A/B testing to refine strategies and ensure optimal performance.
- Identify areas for improvement and implement data-driven recommendations to enhance campaign results.
CRM and CMS Management
- Manage and optimize marketing operations using tools like HubSpot, Salesforce, and ClickUp.
- Ensure seamless integration with sales and customer success teams to drive business growth.
Ad Creatives and Copywriting
- Design and develop compelling ad creatives that resonate with target audiences.
- Craft engaging copy that drives conversions and maximizes ROI.
Diverse Campaign Strategy Experience
- Develop and implement campaign strategies across various approaches, including B2B, B2C, DTC, and lead generation.
- Stay up-to-date with industry trends and best practices to ensure innovative and effective marketing strategies.
Join Our Team
As a Search Marketing Specialist at Project Growth, you'll have the opportunity to work with a talented team of marketing professionals and contribute to the growth and success of our business.
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