Media and Engagement Coordinator

1 day ago


Doha, Baladīyat ad Dawḩah, Qatar International Academy for Intercultural Development Full time

The International Academy for Intercultural Development seeks a talented Digital Media Marketing Specialist to spearhead the development and implementation of innovative digital marketing strategies that drive student enrollments. The ideal candidate will possess a deep understanding of social media advertising, SEO, content marketing, and lead generation campaigns, with a focus on creativity, analytics, and performance.

Key Responsibilities
  • Develop and execute paid ad campaigns (Google Ads, Meta Ads) to drive quality leads, targeting specific audiences and optimizing for conversion rates and ROI, while staying within budget constraints.
  • Design and develop conversion-focused landing pages and lead magnets, incorporating A/B testing and user experience principles to maximize engagement and minimize bounce rates.
  • Implement SEO strategies to improve organic search traffic and inbound leads, conducting keyword research and competitor analysis to identify opportunities for improvement.

Social Media & Content Marketing:

  • Manage and grow the IAID digital presence across Facebook, Instagram, and YouTube, creating engaging content and leveraging influencer collaborations to build brand awareness and drive website traffic.
  • Develop and curate content, including graphics, videos, and blog posts, to attract and nurture leads, using storytelling techniques and brand voice consistency to resonate with audiences and build brand loyalty.

Email & CRM Marketing:

  • Create and execute email marketing campaigns to convert leads into enrollments, segmenting audiences and personalizing messages to increase effectiveness and reduce unsubscribes.
  • Set up automated marketing workflows to nurture prospects and re-engage past inquiries, using lead scoring and behavioral triggers to deliver targeted content and maximize conversions.

We prioritize employee satisfaction and offer a comprehensive benefits package, recognizing the value of our team members' contributions.



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