Brand Marketing Strategist

6 days ago

Doha, Baladīyat ad Dawḩah, Qatar Qatar Airways Full time
About The Role

The Brand Marketing Specialist is responsible for leading the coordination and execution of brand deployments and campaigns to maximize revenue through increased product sales.

Key Accountabilities Include:

  1. Develop and Execute Comprehensive Brand Marketing Strategies that align with the company objectives and brand identity to achieve the company business objectives.
  2. Collaborate Closely with Cross-Functional Teams to align marketing campaigns and assist in the achievement of annual budgets.
  3. Coordinate the Deployment of Brand Activations and Campaigns across various channels, including retail, digital, events, and more to maximize sales.
  4. Collaborate with Internal Teams and External Partners to ensure seamless execution of brand initiatives.
  5. Discuss Marketing Initiatives and Build Strong Relationships with partners and stakeholders, providing support whenever required to ensure high levels of in-store executions and stakeholder satisfaction, maximizing collaboration and achieving mutual goals.
  6. Oversee the Creation and Optimization of Trade Marketing Assets for brand partners, including marketing materials, promotional content, and merchandise to maximize sales.
  7. Monitor Brand Partners' Performance and Consumer Engagement to measure effectiveness and identify opportunities for improvements.
  8. Provide Line Manager with Detailed Weekly Reports related to brand efforts including, but not limited to, business trends, brand partner needs, problems, interests, competitive activities, assisting in developing all new marketing activities and initiatives to bridge revenue gaps.
  9. Use Design Skills to Prepare Mock-Ups of New Ideas and Media Proposals to deploy all promotions and campaigns and generate more sales.
  10. Liaise with Brand Partners' Media and Creative Teams in order to optimize brand exposure and benefit thereof.

Be Part of a Global Community

Your Skills. Your Imagination. Your Ambition. Here, there are no boundaries to your potential and the impact you can make. You'll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future and build the life you want while being part of an international community. Our best is here and still to come. To us, impossible is only a challenge.

Join a Team of Innovators

Qualifications

About You

The Successful Candidate Will Have the Following Qualifications

  1. High School Qualification / Vocational Qualification / Diploma or Equivalent with Minimum 5 years of job-related experience.
  2. Bachelor's Degree or Equivalent with Minimum 4 years of job-related experience.

Job-Specific Skills & Experience

  1. Proficiency in Data Analysis Tools, like Excel, SQL, Python, R, SPSS, SAS, Tableau, Power BI, Matplotlib, Seaborn, Plotly, and D3.
  2. Manage Complex Projects in a Timely Manner and within the allocated budget. Must be able to coordinate with various stakeholders and resolve problems that arise along the way.
  3. Successful Track Record in Creating and Executing Effective Brand Activation and Promotional Campaigns.
  4. Excellent Exposure in B2B and B2C Marketing Activities.
  5. Proven Track Record of Successfully Coordinating Brand Activations and Campaigns, with strong retail activation and 360 coordination skills.
  6. Knowledge of Trade Marketing along with a keen interest in the travel industry and a strong inclination towards retail and brand management.

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