Global Marketing Director
1 week ago
About QNB Group
Established in 1964 as the first Qatari-owned commercial bank, QNB Group has grown to become the largest bank in the Middle East and Africa region, serving over 20 million customers through its extensive network of 1,000 locations and 4,300 ATMs.
Our presence extends to over 31 countries across three continents, providing a comprehensive range of advanced products and services that cater to the diverse needs of our customers. We have consistently maintained our position as one of the highest-rated regional banks by leading credit rating agencies, including Standard & Poor's, Moody's, and Fitch.
We have been recognized for our excellence by prominent international financial publications and have received numerous awards for our outstanding performance. In line with our vision to be the most valuable bank brand in the Middle East and Africa, we continuously strive to deliver exceptional customer experiences through innovative products and services.
The Role SummaryThe incumbent will be responsible for developing and executing a comprehensive marketing communications strategy to support QNB Group's business objectives. This includes managing marketing briefs, understanding product, brand, customers, and industry, and developing focused marketing communication programs for QNB Group.
From a centralized hub, the incumbent will deliver best-in-class brand marketing communications to support our business strategy and commercial objectives, encompassing development and execution of communications across multiple channels on the international stage.
Key Responsibilities:- Develop and execute a comprehensive marketing communications strategy to support QNB Group's business objectives.
- Manage marketing briefs, understand product, brand, customers, and industry, and develop focused marketing communication programs for QNB Group.
- Collaborate and communicate with other departments, BUs, and subsidiaries to align and coordinate efforts delivering one brand and one experience through aligned communications.
- Design and implement communication strategies incorporating various communication channels to deliver 360-degree communications campaigns and omni-channel optimization.
- Analyze market research and data to optimize brand positioning and supporting marketing communications strategy.
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