Digital Marketing Manager
3 weeks ago
We are seeking a highly skilled Digital Marketing Manager to join our team at Precision Hire Solution. As a key member of our marketing team, you will be responsible for developing and implementing our digital marketing strategy across paid, owned, and earned channels.
Key Responsibilities:- Develop and lead our annual digital marketing plan, including paid, owned, and earned media channels.
- Track and measure SEO and Google Analytics metrics, providing ongoing reporting and insights.
- Plan and execute web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Set up and optimize PPC campaigns for all channels.
- Measure and report performance of all digital marketing campaigns, assessing against goals (ROI & KPI).
- Devising innovative digital marketing campaigns that feed into our overarching marketing strategy.
- Implementing strategies to drive traffic to our website, including SEO and PPC.
- Creation and maintenance of our digital marketing policy and framework.
- Lead negotiations across local and international markets on key media bookings and contracts to ensure optimized exposure at preferential costs.
- Devising MarTech solutions for excellence in planning, operations, and customer experience.
- Bachelor's degree in Information Technology, Communications, or Public Relations.
- Minimum of 8 years of experience in a related field.
- Working knowledge of HTML, CSS, and JavaScript.
- Experience in setting up and optimizing PPC campaigns.
- Working knowledge of ad serving tools.
- Excellent oral and written communication skills in English and Arabic (preferred).
- Solid management experience and record of accomplishment in motivating and building strong teams.
- Ability to manage multiple projects in a fast-paced, deadlinedriven environment.
- Knowledge of standards and best practices for online media.
- Strong analytical, forecasting, and research skills.
- Strong skills for networking and relationship building.
- Experience enabling strong interdepartmental relationships.
- Resilient with the ability to work to deadlines and maintain high levels of professionalism under pressure.
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